Quoted: Anand Thaker, CEO, and founder at IntelliPhi, sums it up: “Most valued martech providers are not the loudest or shiniest object in the industry. Grounded in fundamentals, they’re instead committed to adapting their clients’ business and talent first to maximize the use and ROI of the technology.”
They get my business and the big picture. It’s clearly more than cool or interesting technology that makes a great martech provider.
Before your next marketing tech investment, write down what you value most in a provider. Make it part of your due diligence and evaluate all for the criteria that matters to you and your organization. Your success depends on it!