Cookies, Rocks, and the 1% Advantage
The remarkable Brent Leary invites me back on a Few Good Minutes to discuss the idea of why 1% performance can be useful. Small Business Trends published our article and … More
Zed Run: NFTs, Blockchain, Engagement, Community
NFTs, Blockchain, and Horse Racing? Share my skepticism, and journey from interest to fascination. Also why a investment, growth advisor and data wonk appreciates the platform which just raised $20M … More
The 1% Performance Improvement
As a guest for Brent Leary, an authority on CRM, CX, and many related disciplines, I share more about why 1% performance can make a difference. The conversation was inspired … More
How Frameworks Help Close the Experience Gap and Sustain Business Continuity
originally: https://customerthink.com/how-frameworks-help-close-the-experience-gap-and-sustain-business-continuity/ Good frameworks are enduring and help you offset the loss of intellectual capital and its impact on customer experience. The needs evolve at different stages… One practiced implementation … More
Influencer Marketing and CRM in a Post-Pandemic Future
This CRM Playaz session started with an entertaining discussion about influencer marketing. Paul brought up excellent exploratory questions on the emerging sector. Brent and I dive into where does influencer … More
Balancing Automation and Intelligence in Your Martech Stack
Was asked about priorities alongside other industry gurus about Marketing Effectiveness vs. Efficiency in balancing automation and intelligence… Effectiveness also needs laser-focus on the right goals. All else is wasted effort, … More
Performance Leadership Mimics Platform Dynamics
Scott Brinker’s posts always inspire new insights and ideas. One, in particular, that especially resonated with me was on platform dynamics. One takeaway is that SaaS/cloud platform dynamics enable a magnitude … More
Suez Canal, Ever Given Map Tracking
Near real-time updates on the Ever Given backlog on both sides of the canal. Zoom in, change layers, click on ships for details. enjoy!
Cookieless world Strategies
Chitra Iyer brings together a number of thought leaders including myself on Universal IDs and the future of CMOs and marketing with the ‘death of the thrid-party’ cookie. Love the … More
Martech Alliance – 2021 Predictions
Decisiveness is going to be key, according to Anand Thaker, Martech Industry Expert and Growth Advisor. Never easy when there are more than 7,000 options to choose from: “Marketers have … More