Anand Thaker - on Marketing Technology & Growth Strategy

http://bit.ly/B2BMAGuide6th MarTech Today’s latest publication of the “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for marketing automation platforms and the considerations involved in implemention. The 48-page report reviews the growing market for B2B marketing automation platforms, plus the latest trends, opportunities and challenges. In this report you will learn: Who the leading players are in B2B marketing automation platforms What you…Continue Reading “B2B Marketing Automation Platforms: A Marketer’s Guide Sixth Edition” →

April 12, 2018April 14, 2018

CRM Evolutions 2018 – From Operations to Intelligence

AI, Learning, Data, Analytics, Growth Strategy, Marketing Technology & Operations

From Operations to Intelligence: The Continued Evolution of Marketing, Sales, & Customer – presentation The marketing technology landscape has experienced tremendous growth in the past few years. This session looks at the technologies, including artificial intelligence, account-based marketing, customer experience, customer data platforms, and talent management, that are driving this growth; the overall vendor landscape;…Continue Reading “CRM Evolutions 2018 – From Operations to Intelligence” →

February 15, 2018April 14, 2018

Mischief Managed: How to Avoid Data and Algorithmic Biases for Stronger Marketing AI Outcomes

AI, Learning, Data, Analytics, Marketing Technology & Operations

https://www.martechadvisor.com/articles/machine-learning-amp-ai/how-to-avoid-data-and-algorithmic-biases-for-stronger-marketing-ai-outcomes

January 22, 2018April 14, 2018

11 Habits of Highly Effective Marketing Technologists

Growth Strategy, Marketing Technology & Operations

Guest Post on ChiefMartec: http://chiefmartec.com/2018/01/11-habits-highly-effective-marketing-technologists/

January 17, 2018April 14, 2018

Interview: What Is It About Logo Graphics And Why Do We Love Them?

Marketing Technology & Operations

Great narrative and interviews on our [healthy] obsession with logo graphics by Jason Thibault of Massive Kontent What is it About Logo Graphics and Why Do We Love Them?

January 17, 2018April 14, 2018

From Ego to Empathy: A Microsoft Transition

Growth Strategy, Startups

Transformation. Challenging for individuals. Survival for startups. Nature defines it. My SeekingAlpha article on Microsoft’s great pivot through leadership tone, focus, empowerment, and redefining the relationships with people critical to success. https://seekingalpha.com/article/4136583-ego-empathy-microsoft-transformation

December 5, 2017April 14, 2018

500: Marketing and Sales Talent Matched

Marketing Technology & Operations

500. Over 6 years, I went on a pay it forward mission to support the Atlanta marketing and sales community by connecting 500 amazing talent with awesome opportunities. As of this morning, mission accomplished. Criteria: Opportunities or talent were from Atlanta. The individuals either made the final cut or were selected. Firms ranged from hottest startups…Continue Reading “500: Marketing and Sales Talent Matched” →

November 22, 2017April 14, 2018

MarTech Landscape Grows Around AI, ABM, CX and CDP

Marketing Technology & Operations

Enjoyed this interview and reconnecting with a great kindred spirit, Brent Leary, on a taste of my crazy unique insights on the #MarTech industry that’s given startups, companies, investors and analysts a distinct advantage behind the scenes. Also, enjoyed sharing more on the wonderful MarTech 5000 Landscape work with the generous Godfather of MarTech Scott Brinker and the emerging trends…Continue Reading “MarTech Landscape Grows Around AI, ABM, CX and CDP” →

November 5, 2017April 14, 2018