Martech Product Journey’s

orig: Having been a keen observer, investor, and engaged in martech over the years, it feels like analyzing the financial markets. When you look at the complex, interconnected and … More

The Ol’ 1:1:1 ABM Framework

Got to dust off an old mindset framework with Yaag and Mansih on the ABM Conversation podcast. As ABM took hold in 2015-2016, I needed to keep leaders and investors … More

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What a developer community can tell you about Martech

Pamela from Martech Today and I explore why community matters and how it can be an important factor in selecting a vendor.