Web 3.0 + CX: B2B Marketers

B2B has had challenges breaking into the Web 3.0 has been a challenging. A few of us delivered on some comments, thoughts and some insights. B2B Marketing Playbook for Web … More

Growth Planning & Budgeting Observations in ’22

Over the last 2 quarters, I’ve reviewed or engaged in 19 budget & business planning streams. Four (4) interesting tidbits about their final budgets/plans… Growth companies and performance execs start … More

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Zendesk continued investor activist challenges

Some commentary on the following article: https://techcrunch.com/2022/03/18/zendesks-latest-problem-is-an-activist-investor/ The cornerstone of this special vote questions Zendesk’s board decision on the proposed Momentive acquisition. While I also believe Zendesk’s selection of the … More