Growth. MarTech. Investing. Leadership. AI.
TL;DR: High-performing growth leaders recognize that ‘Relationships are the Brand’ and ‘Community is the Asset’. #Marketing #CMO #CEO #Growth #Leadership #Investing by @AnandThaker — This begins a series on leveraging … Read more
As the digital consumer transforms, so has the marketing department. C-Level executives across industries are adapting to evolving expectations and deploying new experiences to match them. Customers reward strong brands—large … Read more
Wow, what a wonderful discussion with Todd Wilms at FoundersPlace.co who’s book Beyond Product is coming out on Amazon soon. Honored to be the inaugural episode of a long line of … Read more
With successful experiences on both product and consulting businesses, I share how some of those intersections can be used to deliver better relationships to scale early stage consulting. In this … Read more
A conversation with Arpit Mishra on HackerEarth talking about entropy in startups and how they can be both a boon and a curse… We talked on: 1. During their initial phase, … Read more
Fun #FlipMyFunnel podcast w. @sangramvajre, Chief evangelist and co-founder of Terminus. In their early days, I encouraged @Terminus host an event around the larger #ABM community vs. typical user conf, why? 187: Community Is the … Read more
Wonderful collaboration on this with kindred spirit Erica Sidel who runs The Connective Good, a boutique executive search practice with a focus on marketing, marketing analytics, and marketing technology. — Looking … Read more
Because we see each other what seems like twice a year, the insightful Rob Kischuk, CEO & Founder of Converge and I take on the best topics in Marketing today. If you’ve … Read more
Another awesome session with Scott Brinker to our follow up on our 2018 State of Marketing Technology address at the MarTech Conference in April. We covered and answered the following … Read more
This article was co-written by Anand Thaker & Scott Brinker, c0-collaborators on the marketing technology landscape. Inc. Magazine’s annual list of the 5,000 fastest growing companies in the U.S., the Inc. 5000, was just … Read more
Honored to serve as a judge for Integrate’s to recognize 2018 top B2B Game Changers… Integrate recently set out to recognize the #B2BGameChangers who are orchestrating people, processes, data and … Read more
Clip from CRM evolution 2018 on how marketers can leverage customer data platforms (CDPs). See more clips from CRM evolution in the CRM evolution Conference video portal. Learn more about CRM … Read more
Clip from CRM evolution 2018 talking about the value of integrated account-based marketing (ABM) for B2B operations. Read the complete transcript of this clip: — Anand Thaker: The idea of … Read more
A clip from my presentation at CRM Evolution 2018 conference where I outline the concept of renewable, resilient revenue and why it matters for enterprise and startups businesses. Read the … Read more
I’ve always been fascinated and had an admiration for elephants. Warm, wise, intelligent, and mystical. They just represent and know something about patterns of nature and the universe we have … Read more
AI is an enabling and humanizing support solution. Having been active in AI/ML/NL for nearly 15 years in finance, energy, and sciences, we in martech are finally tipping point. These … Read more
Awesome conversation with the remarkable Titania Jordan on marketing technology, growth strategy, mentoring, Atlanta innovation & startup ecosystem, and getting involved in the local political process.
Selected as one of the six-panel judges for Integrate’s annual recognition program – B2B Game Changers Spotlight – which highlights exemplary B2B marketing leaders. The interview with Integrate’s David Crane where we … Read more
Ah, Martech. I love the way you evolve by borrowing from so many other disciplines to help us better understand ourselves. AI and data are all the sizzle; however, the … Read more
Talking Stack is a weekly podcast revolving around the current affairs in the world of MarTech. Industry experts and thought leaders Anand Thaker and David Raab join Amit Varshneya (CEO & publisher of MTA) and Chitra Iyer (Editor in Chief … Read more
Brent and I reconnect to discuss with Small Business Trends some of my takeaways from the 2018 Marketing Technology landscape (Martech 5000), including certain categories which went away, and why … Read more
Sponsored by Salesforce, I join Brend Leary, a CRM industry analyst, advisor, author, speaker and award-winning blogger and co-founder of CRM Essentials LLC, where we look at the most interesting … Read more
TL;DR The full global impact or ramifications of GDPR are still unknown. GDPR coupled with other data breach matters have placed customers on alert about their data. Fines can be … Read more
The AI hype gallops on. Having worked on intelligent systems in energy, finance, and marketing, I’m thrilled we are struggling with using smarter marketing solutions to help us be better … Read more
The State of MarTech: An Expanding Universe By Scott Brinker & Anand Thaker from the MarTech Conference. We reveal the MarTech 5000 ’18 edition, dispel consolidation myths, new company dynamics, people/tech, … Read more