5 ways to fix software entropy for startups
A conversation with Arpit Mishra on HackerEarth talking about entropy in startups and how they can be both a boon and a curse… We talked on: 1. During their initial phase, … Read more
FlipMyFunnel Podcast: Community Is the New Book Value Metric for Your Brand (Or Business)
Fun #FlipMyFunnel podcast w. @sangramvajre, Chief evangelist and co-founder of Terminus. In their early days, I encouraged @Terminus host an event around the larger #ABM community vs. typical user conf, why? 187: Community Is the … Read more
Are You a Marketing Standout or Strikeout? Nine Tips to Help You Stand Out
Wonderful collaboration on this with kindred spirit Erica Sidel who runs The Connective Good, a boutique executive search practice with a focus on marketing, marketing analytics, and marketing technology. — Looking … Read more
Marketing Agency Podcast Episode: When Two (former) Computer Engineers Talk Marketing
Because we see each other what seems like twice a year, the insightful Rob Kischuk, CEO & Founder of Converge and I take on the best topics in Marketing today. If you’ve … Read more
Community Value: Thinking Like Warren Buffett as a CMO Performance Metric
TL;DR: High-performing growth leaders recognize that ‘Relationships are the Brand’ and ‘Community is the Asset’. #Marketing #CMO #CEO #Growth #Leadership #Investing by @AnandThaker — This begins a series on leveraging … Read more
Digital transformation: marketing moving beyond the department
As the digital consumer transforms, so has the marketing department. C-Level executives across industries are adapting to evolving expectations and deploying new experiences to match them. Customers reward strong brands—large … Read more
Webinar: 5000+ MarTech Tools: What’s a marketer to do?
Another awesome session with Scott Brinker to our follow up on our 2018 State of Marketing Technology address at the MarTech Conference in April. We covered and answered the following … Read more
#Martech 5000 firms on the #Inc5000 delivered on average 822% growth vs. 531%
This article was co-written by Anand Thaker & Scott Brinker, c0-collaborators on the marketing technology landscape. Inc. Magazine’s annual list of the 5,000 fastest growing companies in the U.S., the Inc. 5000, was just … Read more
#B2BGameChangers – Congrats 2018 Revenue Generators
Honored to serve as a judge for Integrate’s to recognize 2018 top B2B Game Changers… Integrate recently set out to recognize the #B2BGameChangers who are orchestrating people, processes, data and … Read more
Is the Customer Data Platform the Pot o’ Gold for B2B Marketers? (Video)
Clip from CRM evolution 2018 on how marketers can leverage customer data platforms (CDPs). See more clips from CRM evolution in the CRM evolution Conference video portal. Learn more about CRM … Read more
The Case for Account-Based Marketing (Video)
Clip from CRM evolution 2018 talking about the value of integrated account-based marketing (ABM) for B2B operations. Read the complete transcript of this clip: — Anand Thaker: The idea of … Read more
Why Startups Need to Focus on Resilient Revenue™
A clip from my presentation at CRM Evolution 2018 conference where I outline the concept of renewable, resilient revenue and why it matters for enterprise and startups businesses. Read the … Read more
Fostering ROI… an Orphan Elephant
I’ve always been fascinated and had an admiration for elephants. Warm, wise, intelligent, and mystical. They just represent and know something about patterns of nature and the universe we have … Read more
Everyday Apps that Exemplify AI
AI is an enabling and humanizing support solution. Having been active in AI/ML/NL for nearly 15 years in finance, energy, and sciences, we in martech are finally tipping point. These … Read more
#3CiConnect Interview with Titania Jordan
Awesome conversation with the remarkable Titania Jordan on marketing technology, growth strategy, mentoring, Atlanta innovation & startup ecosystem, and getting involved in the local political process.
Navigating the Changing B2B Marketing Landscape
Selected as one of the six-panel judges for Integrate’s annual recognition program – B2B Game Changers Spotlight – which highlights exemplary B2B marketing leaders. The interview with Integrate’s David Crane where we … Read more
Marketing’s Fav Four Data Science Applications
Ah, Martech. I love the way you evolve by borrowing from so many other disciplines to help us better understand ourselves. AI and data are all the sizzle; however, the … Read more
Podcast: Talking Stack
Talking Stack is a weekly podcast revolving around the current affairs in the world of MarTech. Industry experts and thought leaders Anand Thaker and David Raab join Amit Varshneya (CEO & publisher of MTA) and Chitra Iyer (Editor in Chief … Read more
Adobe Acquisition of Magento Reinforces Importance of Martech to Digital Transformation
Brent and I reconnect to discuss with Small Business Trends some of my takeaways from the 2018 Marketing Technology landscape (Martech 5000), including certain categories which went away, and why … Read more
This Week in Small Business with Brent Leary: Sprint Launches IoT Factory, Indeed Touts Benefits of Gen X
Sponsored by Salesforce, I join Brend Leary, a CRM industry analyst, advisor, author, speaker and award-winning blogger and co-founder of CRM Essentials LLC, where we look at the most interesting … Read more
GDPR: Marketing’s Tool for Trust?
TL;DR The full global impact or ramifications of GDPR are still unknown. GDPR coupled with other data breach matters have placed customers on alert about their data. Fines can be … Read more
6 Top Questions to Ask MarTech Vendors on AI
The AI hype gallops on. Having worked on intelligent systems in energy, finance, and marketing, I’m thrilled we are struggling with using smarter marketing solutions to help us be better … Read more
The State of Martech: An Expanding Universe
The State of MarTech: An Expanding Universe By Scott Brinker & Anand Thaker from the MarTech Conference. We reveal the MarTech 5000 ’18 edition, dispel consolidation myths, new company dynamics, people/tech, … Read more
The Channel Catches Marketing Tech’s Monster Wave
by Tom Kaneshige @ The MarTech Conference — When attendees at this week’s MarTech Conference in San Jose, California, glance at their mobile phones, they might see a text from … Read more
B2B Marketing Automation Platforms: A Marketer’s Guide Sixth Edition
Serving as Editorial Advisor, MarTech Today’s publishes of the “B2B Marketing Automation Platforms: A Marketer’s Guide“ for 2018. This sixth edition examines the market for marketing automation platforms and the considerations involved … Read more