MarTech Today’s latest publication of the “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for marketing automation platforms and the considerations involved in implemention. The 48-page report reviews the growing market for B2B marketing automation platforms, plus the latest trends, opportunities and challenges.
In this report you will learn:
- Who the leading players are in B2B marketing automation platforms
- What you should look for in a marketing automation solution
- What trends are driving the adoption of marketing automation platforms
- About the capabilities B2B marketing automation platforms provide
Also included in the report are profiles of 14 leading B2B marketing automation platforms vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.
From Operations to Intelligence: The Continued Evolution of Marketing, Sales, & Customer – presentation
The marketing technology landscape has experienced tremendous growth in the past few years. This session looks at the technologies, including artificial intelligence, account-based marketing, customer experience, customer data platforms, and talent management, that are driving this growth; the overall vendor landscape; what these changes mean; and how they will affect individual companies. It dives into alignment and go-to-market strategies, new perspectives where data now serves as intelligence, and why these areas will become game changers for your organization and careers.