Growth. Investing. Marketing Technology.
orig: https://martechtoday.com/martech-in-2020-agility-operations-and-decisioning-are-vital-to-success-231761 To win in the next few years, attracting top talent, collaboration and Intelligence to leverage the martech stack will be vital for success. Empowering people will elevate brands. … More
Love it or hate it, the martech and customer experience industry indicator illustrates three things about our general marketplace: As consumers, we are complex, dynamic and interconnected. Yet brands still … More
What a great session with Paul Carpenter and Javier Santana from the highly respected experience agency Launch. Their SpeedBumps Live sessions are in-depth, insightful, and fun! Really enjoyed exploring my … More
orig: https://www.yaagneshwaran.com/blog/martech-opportunity-costs/ Having been a keen observer, investor, and engaged in martech over the years, it feels like analyzing the financial markets. When you look at the complex, interconnected and … More
Got to dust off an old mindset framework with Yaag and Mansih on the ABM Conversation podcast. As ABM took hold in 2015-2016, I needed to keep leaders and investors … More
Had a chance to ask CEO & Founder Kabir Barday and CTO Blake Brannon when did they feel they had product market fit to deploy investments faster (or go big). … More
Listen along to Jeff Hilmire and I as we discuss some of our backgrounds, why mentorship and diversity is important, and how to prioritize your involvement with people and opportunities … More
Brent and I reveal… – Gems on how companies should be reinvesting budget in customer relationships times of crisis. – Chief Marketer survey, 21% of CMOs are unsure where to … More
Scott Vaughn explains the real challenges with events and explores with thought leaders on how we can innovate. My two cents here: “Online events need to offer side conversations and … More
Pamela from Martech Today and I explore why community matters and how it can be an important factor in selecting a vendor. https://martechtoday.com/what-a-developer-community-can-tell-you-about-martech-239536
Originally Posted: https://martechtoday.com/martech-east-2019-anand-thaker-on-whats-next-for-martech-in-2020-235920 Here’s a quick recap of the Martech Conf in Boston
Originally Posted: https://marketingland.com/want-to-understand-a-brands-vision-for-future-growth-look-to-the-cmo-role-266559 Want to understand a brand’s vision for future growth? Look to the CMO role. As companies leave CMO positions unfilled, an evolution of how brands do business … More