MarTech Conference East 2019 Video Summary
Originally Posted: https://martechtoday.com/martech-east-2019-anand-thaker-on-whats-next-for-martech-in-2020-235920 Here’s a quick recap of the Martech Conf in Boston
Signal for a Business’ Growth Strategy? Look to the CMO Role.
Originally Posted: https://marketingland.com/want-to-understand-a-brands-vision-for-future-growth-look-to-the-cmo-role-266559 Want to understand a brand’s vision for future growth? Look to the CMO role. As companies leave CMO positions unfilled, an evolution of how brands do business … more
Link: How Decision Intelligence Connects Data, Actions, and Outcomes for a Better World
Honored to contribute a brief case study of one of our clients who embraced not only our Apollo decision support platform but also the idea of changing how insights, data … more
Why Marketing is Everyone’s Job (And What to Do About It)
Oh its on! Logan Lyles and I record one of our usually awesome conversations for the B2B Growth Show. Honored to be on the post milestone 1001st episode. We both … more
Martech in 2020: Agility, operations and decisioning are vital to success
orig: https://martechtoday.com/martech-in-2020-agility-operations-and-decisioning-are-vital-to-success-231761 To win in the next few years, attracting top talent, collaboration and Intelligence to leverage the martech stack will be vital for success. Empowering people will elevate brands. … more
The More Significant Startup Event: A 50M Exit or Raise?
The startup and entrepreneurship ecosystem is an incredibly exciting movement. With so much activity and no single clear path to an exit: failure, pivot, acquisition, IPO, etc… we enjoy a … more
Beyond Product
Honored to be a contributor among some of the most amazing leaders in startups and entrepreneurship in the newly release book Beyond Product. Authored by Todd Wilims and Jill Soley. … more
IntelliPhi’s Go-to-Market Decision Platform Acquisition
Twas the night before Christmas, literally, and all through a NYC boardroom…. we completed the IP acquisition of Apollo, our go-to-market decision support platform! There will be no official announcement … more
Why AI Marketing Fails and How to Fix It
I get asked frequently about why an investment in their time, energy and commitment to AI Marketing is failing or has failed. While still bullish on AI marketing, I’m always … more
Relationships Matter: MarTech 5000 Analysis by Network Strength
Originally Posted: https://chiefmartec.com/2018/11/analyzed-5000-martech-companies-network-strength-heres-found/ Scott and I are always on the lookout for inspirational ways for the community to leverage the massive martech landscape to share new insights, recommendations, and commentary. I’m a … more