MarTech Today’s latest publication of the “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for marketing automation platforms and the considerations involved in implemention. The 48-page report reviews the growing market for B2B marketing automation platforms, plus the latest trends, opportunities and challenges. In this report you will learn:  Who the leading players are in B2B marketing automation platforms What you…Continue Reading “B2B Marketing Automation Platforms: A Marketer’s Guide Sixth Edition”

From Operations to Intelligence: The Continued Evolution of Marketing, Sales, & Customer – presentation The marketing technology landscape has experienced tremendous growth in the past few years. This session looks at the technologies, including artificial intelligence, account-based marketing, customer experience, customer data platforms, and talent management, that are driving this growth; the overall vendor landscape;…Continue Reading “CRM Evolutions 2018 – From Operations to Intelligence”