CMO candidate Standouts (expanded)
Expanded further on my insights and experiences for CMOs unique to the current market on MarTech.org Looking for CMO candidate standouts: 5 takeaways (martech.org)
Avoid Data and AI Biases for Stronger CX and Marketing Outcomes (cmswire.com)
A new piece on data and AI bias’. We will continue to remind and reimagine how we apply new technologies. Read more at CMS Wire… https://www.cmswire.com/customer-experience/avoid-data-and-ai-biases-for-stronger-cx-outcomes/
Customer Obsession is about the Relationship
Photo by Frank Cone Mistake killing startups and wasting company ops cycles… As a startup or brand, customer obsession isn’t just about your obsession. It is about a deep understanding … More
CRM Industry 2023 Commentary
I co-anchored (w. Bob Stutz) delivered our comprehensive views of 2023 for the CRM space, co-hosted by Brent Leary & Paul Greenberg, after a series of thoughtful predictions and discussions … More
Salesforce EoY Movements
Had a chance to comment on various Executive movements around Salesforce. Overall, cycle and tenure plans are in place well before announcements. Sometimes the timing gets in the way, but … More
Creative Destruction Lab (CDL): Speed, Efficiency & Scale
Why I mentor My first true venture in the energy sector 20 years ago was a near disaster. We had little knowledge of high-growth strategies/tactics, underestimated funding, and mistaken knowledge … More
Investor Mindset for Hiring CMOs
Had a wonderful conversation on the CRM Playaz with Brend Leary and Paul Greenberg inspired by a post (see below) on some findings on evaluating and selecting CMOs. https://youtu.be/fnorTDWGctI?t=1574 I … More
Web 3.0 + CX: B2B Marketers
B2B has had challenges breaking into the Web 3.0 has been a challenging. A few of us delivered on some comments, thoughts and some insights. B2B Marketing Playbook for Web … More
Importance of Ops as an Investor
I join Calibermind‘s VP of Marketing and host, Camela Thompson, in an episode of the Revenue Marketing Report. She and I discuss four methods to understanding startup investing, the importance of … More
Growth Planning & Budgeting Observations in ’22
Over the last 2 quarters, I’ve reviewed or engaged in 19 budget & business planning streams. Four (4) interesting tidbits about their final budgets/plans… Growth companies and performance execs start … More