Uncertainty and chaos: An ideal time for online events to get a makeover

Scott Vaughn explains the real challenges with events and explores with thought leaders on how we can innovate. My two cents here:

“Online events need to offer side conversations and event assignments. Conversations between presentations are our headspace to really absorb what we are hearing and learning! Then, offer team assignments with follow-up giving everyone a level of accountability, not just participation. If you want to move the needle on interactivity and collaboration, this will immediately up-level their value.”

Anand Thaker, Strategic advisor and Martech industry insider