“The Advantage” in Marketing Operations

With dozens of clients and projects under successful completion over the last year, as a team, we’ve been reviewing  commonalities among many of those projects.   One of the most interesting discussions focused organizational “culture”.

To digress just a bit, David Cummings,  once referred to a book at a local start-up event called “The Advantage” by Patrick Lencioni which discusses organizational health.

more“The Advantage” in Marketing Operations