Marketing’s Fav Four Data Science Applications
Ah, Martech. I love the way you evolve by borrowing from so many other disciplines to help us better understand ourselves. AI and data are all the sizzle; however, the … more
Podcast: Talking Stack
Talking Stack is a weekly podcast revolving around the current affairs in the world of MarTech. Industry experts and thought leaders Anand Thaker and David Raab join Amit Varshneya (CEO & publisher of MTA) and Chitra Iyer (Editor in Chief … more
Adobe Acquisition of Magento Reinforces Importance of Martech to Digital Transformation
Brent and I reconnect to discuss with Small Business Trends some of my takeaways from the 2018 Marketing Technology landscape (Martech 5000), including certain categories which went away, and why … more
This Week in Small Business with Brent Leary: Sprint Launches IoT Factory, Indeed Touts Benefits of Gen X
Sponsored by Salesforce, I join Brend Leary, a CRM industry analyst, advisor, author, speaker and award-winning blogger and co-founder of CRM Essentials LLC, where we look at the most interesting … more
GDPR: Marketing’s Tool for Trust?
TL;DR The full global impact or ramifications of GDPR are still unknown. GDPR coupled with other data breach matters have placed customers on alert about their data. Fines can be … more
6 Top Questions to Ask MarTech Vendors on AI
The AI hype gallops on. Having worked on intelligent systems in energy, finance, and marketing, I’m thrilled we are struggling with using smarter marketing solutions to help us be better … more
The State of Martech: An Expanding Universe
The State of MarTech: An Expanding Universe By Scott Brinker & Anand Thaker from the MarTech Conference. We reveal the MarTech 5000 ’18 edition, dispel consolidation myths, new company dynamics, people/tech, … more
The Channel Catches Marketing Tech’s Monster Wave
by Tom Kaneshige @ The MarTech Conference — When attendees at this week’s MarTech Conference in San Jose, California, glance at their mobile phones, they might see a text from … more
B2B Marketing Automation Platforms: A Marketer’s Guide Sixth Edition
Serving as Editorial Advisor, MarTech Today’s publishes of the “B2B Marketing Automation Platforms: A Marketer’s Guide“ for 2018. This sixth edition examines the market for marketing automation platforms and the considerations involved … more
CRM Evolutions 2018 – From Operations to Intelligence
From Operations to Intelligence: The Continued Evolution of Marketing, Sales, and Customer The marketing technology landscape has experienced tremendous growth in the past few years. This session looks at the … more