Growth. Investing. Marketing Technology.
Brent and I reconnect to discuss with Small Business Trends some of my takeaways from the 2018 Marketing Technology landscape (Martech 5000), including certain categories which went away, and why … more
Sponsored by Salesforce, I join Brend Leary, a CRM industry analyst, advisor, author, speaker and award-winning blogger and co-founder of CRM Essentials LLC, where we look at the most interesting … more
TL;DR The full global impact or ramifications of GDPR are still unknown. GDPR coupled with other data breach matters have placed customers on alert about their data. Fines can be … more
The AI hype gallops on. Having worked on intelligent systems in energy, finance, and marketing, I’m thrilled we are struggling with using smarter marketing solutions to help us be better … more
The State of MarTech: An Expanding Universe By Scott Brinker & Anand Thaker from the MarTech Conference. We reveal the MarTech 5000 ’18 edition, dispel consolidation myths, new company dynamics, people/tech, … more
by Tom Kaneshige @ The MarTech Conference — When attendees at this week’s MarTech Conference in San Jose, California, glance at their mobile phones, they might see a text from … more
Serving as Editorial Advisor, MarTech Today’s publishes of the “B2B Marketing Automation Platforms: A Marketer’s Guide“ for 2018. This sixth edition examines the market for marketing automation platforms and the considerations involved … more
From Operations to Intelligence: The Continued Evolution of Marketing, Sales, and Customer The marketing technology landscape has experienced tremendous growth in the past few years. This session looks at the … more
Love it or hate it, the martech and customer experience industry indicator illustrates three things about our general marketplace: As consumers, we are complex, dynamic and interconnected. Yet brands still … more
Technology magnifies the quality of the people, processes, and data behind them. We need data to empower us and AI to scale us. Marketers can put their energy into creativity, imagination, … more