The Case for Account-Based Marketing (Video)

Clip from CRM evolution 2018 talking about the value of integrated account-based marketing (ABM) for B2B operations. —Anand Thaker: The idea of account-based marketing really is all about orchestration. Traditionally, … More

Everyday Apps that Exemplify AI

AI is an enabling and humanizing support solution. Having been active in AI/ML/NL for nearly 15 years in finance, energy, and sciences, we in martech are finally tipping point. These … More

Navigating the Changing B2B Marketing Landscape

Selected as one of the six-panel judges for Integrate’s annual recognition program – B2B Game Changers Spotlight – which highlights exemplary B2B marketing leaders. The interview with Integrate’s David Crane where we … More