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New Perspectives
There are lots on-going about marketing and sales alignment. However, as marketing begins to recapture the role as an operational center of an organization, marketing will need to look beyond the revenue silo to increasingly learn and leverage support from other parts of the organization. In this “new perspectives” series, we’ll explore how marketing operations will impact other parts of the organization:
Read moreNew Perspectives Pt.1 – MIS and Marketing Alignment
I’m a huge Seth Godin fan and hope to be as inspired as his writings demonstrate. If you haven’t already, I suggest buying his book “Permission Marketing“. His notions … Read more
While spending any time in this space, you’ve probably stumbled upon a variety of operational and technological themes. In building and maintaining a sales/marketing ecosystem, there are many moving parts to consider.
Here are a few common areas of focus we face:
I had the opportunity to attend the Marketo Revenue Rockstar (#RocktheRev) event at the W Hotel (you know the one where the elevators make you disco) in downtown Atlanta. … Read more
As many of you have come to learn, Steve Jobs has passed today at 56. He was not only a true innovator (317 patents as of April ’11), but an … Read more
Lead Scoring! Social Login! Marketing/Sales Alignment! Multi-Channel Marketing! Big Data! BINGO
You’ve probably been in this situation or similar to it:
Supporting the marketing/sales organizations, operations folks are constantly meeting various demands while balancing the theoretical vs. practical. In the foray, we struggle find the opportunity to step back and regroup to understand the changing buying process. The newest book Balancing the Demand Equation, by Adam Needles, Chief Strategy Officer @ Left Brain DGA serves as a guide to do this.
A bit of a disclaimer: In my search for as much B2B marketing advice as I could find, I followed Adam through his blog “Propelling Brands” then had the pleasure of working with him at Silverpop, an Email Marketing Automation firm.
Balancing the Demand Equation is about the changing B2B environment where relevancy and efficiency matter most, but marketers are currently unable to deliver.
Adam discusses two themes:
Okay, we’ve got WAY too many resources out there to help us evaluate features, price and capabilities of a marketing automation system. However, too often issues crop up beyond these … Read more