GDPR: Marketing’s Tool for Trust?
TL;DR The full global impact or ramifications of GDPR are still unknown. GDPR coupled with other data breach matters have placed customers on alert about their data. Fines can be … more
6 Top Questions to Ask MarTech Vendors on AI
The AI hype gallops on. Having worked on intelligent systems in energy, finance, and marketing, I’m thrilled we are struggling with using smarter marketing solutions to help us be better … more
The State of Martech: An Expanding Universe
The State of MarTech: An Expanding Universe By Scott Brinker & Anand Thaker from the MarTech Conference. We reveal the MarTech 5000 ’18 edition, dispel consolidation myths, new company dynamics, people/tech, … more
The Channel Catches Marketing Tech’s Monster Wave
by Tom Kaneshige @ The MarTech Conference — When attendees at this week’s MarTech Conference in San Jose, California, glance at their mobile phones, they might see a text from … more
B2B Marketing Automation Platforms: A Marketer’s Guide Sixth Edition
Serving as Editorial Advisor, MarTech Today’s publishes of the “B2B Marketing Automation Platforms: A Marketer’s Guide“ for 2018. This sixth edition examines the market for marketing automation platforms and the considerations involved … more
CRM Evolutions 2018 – From Operations to Intelligence
From Operations to Intelligence: The Continued Evolution of Marketing, Sales, and Customer The marketing technology landscape has experienced tremendous growth in the past few years. This session looks at the … more
11 Traits of Highly Effective Growth Leaders
Love it or hate it, the martech and customer experience industry indicator illustrates three things about our general marketplace: As consumers, we are complex, dynamic and interconnected. Yet brands still … more
Mischief Managed: How to Avoid Data and Algorithmic Biases for Stronger Marketing AI Outcomes
Technology magnifies the quality of the people, processes, and data behind them. We need data to empower us and AI to scale us. Marketers can put their energy into creativity, imagination, … more
11 Habits of Highly Effective Marketing Technologists
Even three years after Scott Brinker and Laura McLellan’s HBR article on The Rise of the Chief Marketing Technologist, the space continues to still see tremendous growth both in size and breadth. … more
Interview: What Is It About Logo Graphics And Why Do We Love Them?
Great narrative and interviews on our [healthy] obsession with logo graphics by Jason Thibault of Massive Kontent