Growth. Investing. Marketing Technology.
“Great Vision without Great People is Irrelevant” – Jim Collins Your startup is growing. There is a balance of budget, talent and time you desperately need to maintain. So how … Read more
Resolute entrepreneurs develop committed mentor relationships. We’ve had a tremendous couple of years evolving the mentor and advisor program at the Village. In 2017, the team and I will be … Read more
“The greatest enemy of business progress is not ignorance, it is the illusion of knowledge.” – Stephen Hawking, Winning with Data. Tomasz Tunguz, a partner at Redpoint Ventures, together with … Read more
I answer “What is the most difficult thing in ABM?” with Mark Onge, ZenIQ (now acquired by 6sense) on ABM practices from my over 15 years of aligning and accelerating … Read more
Presenting an economic, community ane vision for the city of Johns Creek (my hometown) to the citizen advisory council (CAC) for the 20-year comprehensive use plan. My proposal (now passed … Read more
A brief interview with Brianna Watts on the customer conference, ABM and Terminus. My history from the early days Terminus, where ABM is today, and the future… what to do and … Read more
Assignment from the altMBA on rapidly putting together a short persuasive PSA video. Sharing why local engagement matters and how you can get involved, even with a busy schedule. Local … Read more
Fireside chat with Amy Sharma, where we skillfully eat popcorn and seriously talk about using data science for marketing, sales and customer experiences. Goals, Skills, and Team structure. http://embed.vidyard.com/share/LtGqZjLe9Xh6YYP2mLdz3G
There is always on-going learning. However, every five years or so, I assemble any wisdom developed to date and try to make a leap. Usually, these missions enhance the core of … Read more
For much of my early career out of Georgia Tech, I tried to learn things from the school of hard knocks. It was how I was taught as a kid … Read more
For much of my early career out of Georgia Tech, I tried to learn things from the school of hard knocks. It was how I was taught as a kid … Read more
As someone not trying to sell you on an ABM solution, I’ll share something different about the category or strategy. Yes indeed it is one of the hottest topics in the … Read more
Last year was a pivotal turning point in the startup ecosystem. High valuations, greater noise, and volatility and broader geographic ecosystems. Over the course of the year, I spent time in the VC … Read more
Are you a marketing leader today? If so, then you are likely gaining the experience of a high-growth entrepreneur, next-generation C-level executive or CEO. At the recent MarTech Conference, hosted by Scott Brinker, I met the Allocadia folks who … Read more
I’m excited to attend my 3rd conference in as many years. It’s fast becoming a beast of an event. However as overwhelming as our space can be, this conference has always had one theme: … Read more
Honored to share my thoughts about the conference and why executive professionals who are trying to get stuff done should attend and engage at the event.
Dreamforce brought its largest crowd ever and with it a wealth of knowledge, experience and wisdom. As part of the immersion, we learned numerous lessons and traits about what makes a great … Read more
What’s old is new again. The phrase applies to many areas from fashion, movies, science and indeed technology. History is one of the best and most underutilized research tools. Consider how business, economic … Read more
A question I often get is “How much investment should marketing make in advancing its capabilities?” It is a fair question. Many marketing budgets are limited and R&D type efforts are stymied … Read more
Both my wife, as well as my former boss referred me to Star Trek themed thoughts on how to approach marketing. When they both agree, I tend to listen. William … Read more
This is a guest post written by Anand Thaker, an advisor, entrepreneur, connector and fellow futurist in the Martech ecosystem. In the spirit of illustrating how marketing technology is thriving beyond … Read more
The common thread for sales and marketing alignment relates to leads: qualification, hand off, common performance indicators, etc. These are definitely must have on-going, discussions for every B2B complex sale organization. However, we’ve … Read more
Evolving Definition – Marketing Operations While the definition of marketing operations continues to evolve, the common basis revolves around optimizing marketing (and to some degree sales) performance. Like a CIO/COO … Read more
With dozens of clients and projects under successful completion over the last year, as a team, we’ve been reviewing commonalities among many of those projects. One of the most interesting discussions focused organizational “culture”.
To digress just a bit, David Cummings, once referred to a book at a local start-up event called “The Advantage” by Patrick Lencioni which discusses organizational health.
It’s been only a few months, but B2BCamp is launching again in Boston. For those new to the event, its an unconference for marketers and sales. A few peers … Read more