The Case for Account-Based Marketing (Video)
Clip from CRM evolution 2018 talking about the value of integrated account-based marketing (ABM) for B2B operations. Read the complete transcript of this clip: — Anand Thaker: The idea of … more
Why Startups Need to Focus on Resilient Revenue™
A clip from my presentation at CRM Evolution 2018 conference where I outline the concept of renewable, resilient revenue and why it matters for enterprise and startups businesses. Read the … more
Fostering ROI… an Orphan Elephant
I’ve always been fascinated and had an admiration for elephants. Warm, wise, intelligent, and mystical. They just represent and know something about patterns of nature and the universe we have … more
Everyday Apps that Exemplify AI
AI is an enabling and humanizing support solution. Having been active in AI/ML/NL for nearly 15 years in finance, energy, and sciences, we in martech are finally tipping point. These … more
#3CiConnect Interview with Titania Jordan
Awesome conversation with the remarkable Titania Jordan on marketing technology, growth strategy, mentoring, Atlanta innovation & startup ecosystem, and getting involved in the local political process.
Navigating the Changing B2B Marketing Landscape
Selected as one of the six-panel judges for Integrate’s annual recognition program – B2B Game Changers Spotlight – which highlights exemplary B2B marketing leaders. The interview with Integrate’s David Crane where we … more
Marketing’s Fav Four Data Science Applications
Ah, Martech. I love the way you evolve by borrowing from so many other disciplines to help us better understand ourselves. AI and data are all the sizzle; however, the … more
Podcast: Talking Stack
Talking Stack is a weekly podcast revolving around the current affairs in the world of MarTech. Industry experts and thought leaders Anand Thaker and David Raab join Amit Varshneya (CEO & publisher of MTA) and Chitra Iyer (Editor in Chief … more
Adobe Acquisition of Magento Reinforces Importance of Martech to Digital Transformation
Brent and I reconnect to discuss with Small Business Trends some of my takeaways from the 2018 Marketing Technology landscape (Martech 5000), including certain categories which went away, and why … more
This Week in Small Business with Brent Leary: Sprint Launches IoT Factory, Indeed Touts Benefits of Gen X
Sponsored by Salesforce, I join Brend Leary, a CRM industry analyst, advisor, author, speaker and award-winning blogger and co-founder of CRM Essentials LLC, where we look at the most interesting … more