GDPR: Marketing’s Tool for Trust?
TL;DR The full global impact or ramifications of GDPR are still unknown. GDPR coupled with other data breach matters have placed customers on alert about their data. Fines can be … Read more
6 Top Questions to Ask MarTech Vendors on AI
The AI hype gallops on. Having worked on intelligent systems in energy, finance, and marketing, I’m thrilled we are struggling with using smarter marketing solutions to help us be better … Read more
The State of Martech: An Expanding Universe
The State of MarTech: An Expanding Universe By Scott Brinker & Anand Thaker from the MarTech Conference. We reveal the MarTech 5000 ’18 edition, dispel consolidation myths, new company dynamics, people/tech, … Read more
The Channel Catches Marketing Tech’s Monster Wave
by Tom Kaneshige @ The MarTech Conference — When attendees at this week’s MarTech Conference in San Jose, California, glance at their mobile phones, they might see a text from … Read more
B2B Marketing Automation Platforms: A Marketer’s Guide Sixth Edition
Serving as Editorial Advisor, MarTech Today’s publishes of the “B2B Marketing Automation Platforms: A Marketer’s Guide“ for 2018. This sixth edition examines the market for marketing automation platforms and the considerations involved … Read more
CRM Evolutions 2018 – From Operations to Intelligence
From Operations to Intelligence: The Continued Evolution of Marketing, Sales, and Customer The marketing technology landscape has experienced tremendous growth in the past few years. This session looks at the … Read more
11 Traits of Highly Effective Growth Leaders
Recently, we released the marketing technology landscape with an incredible 6829 vendors. Love it or hate it, the industry indicator illustrates three things about our general marketplace: As consumers, we are … Read more
Mischief Managed: How to Avoid Data and Algorithmic Biases for Stronger Marketing AI Outcomes
Technology magnifies the quality of the people, processes, and data behind them. We need data to empower us and AI to scale us. Marketers can put their energy into creativity, imagination, … Read more
11 Habits of Highly Effective Marketing Technologists
Even three years after Scott Brinker and Laura McLellan’s HBR article on The Rise of the Chief Marketing Technologist, the space continues to still see tremendous growth both in size and breadth. … Read more
Interview: What Is It About Logo Graphics And Why Do We Love Them?
Great narrative and interviews on our [healthy] obsession with logo graphics by Jason Thibault of Massive Kontent
From Ego To Empathy: A Microsoft Transformation
Seeking Alpha article on Microsoft’s remarkable transformation and why it’s working. Summary Microsoft is going through a historical pivot. Culture changes in the market have changed Microsoft’s approach. People and process … Read more
500: Marketing and Sales Talent Matched
500! Over 6 years, I went on a pay it forward mission to support the Atlanta marketing and sales community by connecting 500 amazing talent with awesome opportunities. As of this … Read more
MarTech Landscape Grows Around AI, ABM, CX and CDP
Enjoyed this interview and reconnecting with a great kindred spirit, Brent Leary, on a taste of my crazy unique insights on the MarTech industry that’s given startups, companies, investors, and analysts a distinct … Read more
Actionable Summary – Angel: How to Invest in Technology Startups
Actionable Summary on Jason Calacanis’ Angel. “They say no one gets there alone, and halfway through my career, I can tell you this is the truest thing I know.”- Angel, … Read more
Red or Blue Pill: Priming for AI / Big Data Powered Marketing – ITEN Wired Summit
Had the honor of speaking on how to leverage AI and Big Data to power marketing efforts. Enjoyed being well-tested on my insider knowledge of AI and security ;). ITEN Wired, … Read more
Interview with Martech Series
Great time interviewing with MTS on #MarTech, #AI, #data, #startups and the future of #marketing in #business MTS: Tell us a little bit about your role at IntelliPhi and how … Read more
Anniversary Gift
Created this poem for my dearest wife, Swathi, for our 15th anniversary. While learning to strengthen the writing muscle, I wanted to try something new. Letting go of structure and … Read more
Reframing – Startup Acceleration Through the Art of Thinking Bigger
Dream Big. But are you thinking big enough? From humble beginnings to a couple funding rounds in, many founders fear stagnation at each new level. With 9 out of 10 … Read more
What makes for a valued martech provider?
Quoted: Anand Thaker, CEO, and founder at IntelliPhi, sums it up: “Most valued martech providers are not the loudest or shiniest object in the industry. Grounded in fundamentals, they’re instead … Read more
CDP Is The Core of Digital Transformation
Customer _________ fill in the blank: Experience, Centricity, Journey, Intelligence, Marketing, Retention. Yep, we are all on board. We aspire to be in greater sync with prospects and customers in … Read more
Marketing Land: Behind the scenes of the Martech 5000 Landscape [Podcast]
It’s no secret that the martech industry is growing like crazy. Just look at how Scott Brinker’s annual martech landscape infographic has grown over the years — the evidence is … Read more
Marketing Technology Landscape 2017 “MarTech 5000”
Collaborating with Scott Brinker, we released the “Martech 5000” Landscape as well as delivered the “State of Marketing Technology” at Martech Conf. Also, I was able to transform how the … Read more
Actionable Summaries – Permission Marketing
“Creating value through interaction is far more important than solving a consumer’s problem in thirty seconds.” – Seth Godin. Permission Marketing: Turning Strangers Into Friends and Friends Into Customers by … Read more
Actionable Summaries – Digital Sense
“A digital marketer is someone who understands that, to engage someone digitally, it must be done in a meaningful, personalized and contextually + culturally relevant manner.”- Brian Solis, Digital Sense. … Read more
Actionable Summaries – Hacking Marketing
The good kind [of hacking] makes new inventions— in fast, fluid, and fun ways. It imagines what’s possible, figures out clever ways to realize those ideas within the tangle of … Read more