Growth. Investing. Marketing Technology.
Brent and I reveal… – Gems on how companies should be reinvesting budget in customer relationships times of crisis. – Chief Marketer survey, 21% of CMOs are unsure where to … More
Scott Vaughn explains the real challenges with events and explores with thought leaders on how we can innovate. My two cents here: “Online events need to offer side conversations and … More
Pamela from Martech Today and I explore why community matters and how it can be an important factor in selecting a vendor. https://martechtoday.com/what-a-developer-community-can-tell-you-about-martech-239536
Originally Posted: https://martechtoday.com/martech-east-2019-anand-thaker-on-whats-next-for-martech-in-2020-235920 Here’s a quick recap of the Martech Conf in Boston
Originally Posted: https://marketingland.com/want-to-understand-a-brands-vision-for-future-growth-look-to-the-cmo-role-266559 Want to understand a brand’s vision for future growth? Look to the CMO role. As companies leave CMO positions unfilled, an evolution of how brands do business … More
Honored to contribute a brief case study of one of our clients who embraced not only our Apollo decision support platform but also the idea of changing how insights, data … More
Oh its on! Logan Lyles and I record one of our usually awesome conversations for the B2B Growth Show. Honored to be on the post milestone 1001st episode. We both … More
orig: https://martechtoday.com/martech-in-2020-agility-operations-and-decisioning-are-vital-to-success-231761 To win in the next few years, attracting top talent, collaboration and Intelligence to leverage the martech stack will be vital for success. Empowering people will elevate brands. … More
Had a wonderful AMA with the community at Shadow Ventures. Theres a great summary post covering inbound marketing, product marketing, campaign excecution and messaging, and some recommended books. Read more … More