GDPR: Marketing’s Tool for Trust?

TL;DR The full global impact or ramifications of GDPR are still unknown. GDPR coupled with other data breach matters have placed customers on alert about their data. Fines can be … Read more

The State of Martech: An Expanding Universe

The State of MarTech: An Expanding Universe By Scott Brinker & Anand Thaker from the MarTech Conference. We reveal the MarTech 5000 ’18 edition, dispel consolidation myths, new company dynamics, people/tech, … Read more

11 Traits of Highly Effective Growth Leaders

Recently, we released the marketing technology landscape with an incredible 6829 vendors. Love it or hate it, the industry indicator illustrates three things about our general marketplace: As consumers, we are … Read more

From Ego To Empathy: A Microsoft Transformation

Seeking Alpha article on Microsoft’s remarkable transformation and why it’s working. Summary Microsoft is going through a historical pivot. Culture changes in the market have changed Microsoft’s approach. People and process … Read more

Interview with Martech Series

Great time interviewing with MTS on #MarTech, #AI, #data, #startups and the future of #marketing in #business   MTS: Tell us a little bit about your role at IntelliPhi and how … Read more

Anniversary Gift

Created this poem for my dearest wife, Swathi, for our 15th anniversary.  While learning to strengthen the writing muscle, I wanted to try something new.  Letting go of structure and … Read more

What makes for a valued martech provider?

Quoted: Anand Thaker, CEO, and founder at IntelliPhi, sums it up: “Most valued martech providers are not the loudest or shiniest object in the industry. Grounded in fundamentals, they’re instead … Read more

Actionable Summaries – Permission Marketing

“Creating value through interaction is far more important than solving a consumer’s problem in thirty seconds.” – Seth Godin. Permission Marketing: Turning Strangers Into Friends and Friends Into Customers by … Read more

Actionable Summaries – Digital Sense

“A digital marketer is someone who understands that, to engage someone digitally, it must be done in a meaningful, personalized and contextually + culturally relevant manner.”- Brian Solis, Digital Sense. … Read more