5 ways to fix software entropy for startups
A conversation with Arpit Mishra on HackerEarth talking about entropy in startups and how they can be both a boon and a curse… We talked on: 1. During their initial phase, … more
FlipMyFunnel Podcast: Community Is the New Book Value Metric for Your Brand (Or Business)
Fun #FlipMyFunnel podcast w. @sangramvajre, Chief evangelist and co-founder of Terminus. In their early days, I encouraged @Terminus host an event around the larger #ABM community vs. typical user conf, why? 187: Community Is the … more
Are You a Marketing Standout or Strikeout? Nine Tips to Help You Stand Out
Wonderful collaboration on this with kindred spirit Erica Sidel who runs The Connective Good, a boutique executive search practice with a focus on marketing, marketing analytics, and marketing technology. — Looking … more
Marketing Agency Podcast Episode: When Two (former) Computer Engineers Talk Marketing
Because we see each other what seems like twice a year, the insightful Rob Kischuk, CEO & Founder of Converge and I take on the best topics in Marketing today. If you’ve … more
Community Value: Thinking Like Warren Buffett as a CMO Performance Metric
TL;DR: High-performing growth leaders recognize that ‘Relationships are the Brand’ and ‘Community is the Asset’. #Marketing #CMO #CEO #Growth #Leadership #Investing by @AnandThaker — This begins a series on leveraging … more
Digital transformation: marketing moving beyond the department
As the digital consumer transforms, so has the marketing department. C-Level executives across industries are adapting to evolving expectations and deploying new experiences to match them. Customers reward strong brands—large … more
Webinar: 5000+ MarTech Tools: What’s a marketer to do?
Another awesome session with Scott Brinker to our follow up on our 2018 State of Marketing Technology address at the MarTech Conference in April. We covered and answered the following … more
#Martech 5000 firms on the #Inc5000 delivered on average 822% growth vs. 531%
This article was co-written by Anand Thaker & Scott Brinker, c0-collaborators on the marketing technology landscape. Inc. Magazine’s annual list of the 5,000 fastest growing companies in the U.S., the Inc. 5000, was just … more
#B2BGameChangers – Congrats 2018 Revenue Generators
Honored to serve as a judge for Integrate’s to recognize 2018 top B2B Game Changers… Integrate recently set out to recognize the #B2BGameChangers who are orchestrating people, processes, data and … more
Is the Customer Data Platform the Pot o’ Gold for B2B Marketers? (Video)
Clip from CRM evolution 2018 on how marketers can leverage customer data platforms (CDPs). See more clips from CRM evolution in the CRM evolution Conference video portal. Learn more about CRM … more