Growth. Investing. AI. Marketing Technology.
What’s old is new again. The phrase applies to many areas from fashion, movies, science and indeed technology. History is one of the best and most underutilized research tools. Consider how business, economic … More
A question I often get is “How much investment should marketing make in advancing its capabilities?” It is a fair question. Many marketing budgets are limited and R&D type efforts are stymied … More
Both my wife, as well as my former boss referred me to Star Trek themed thoughts on how to approach marketing. When they both agree, I tend to listen. William … More
This is a guest post written by Anand Thaker, an advisor, entrepreneur, connector and fellow futurist in the Martech ecosystem. In the spirit of illustrating how marketing technology is thriving beyond … More
The common thread for sales and marketing alignment relates to leads: qualification, hand off, common performance indicators, etc. These are definitely must have on-going, discussions for every B2B complex sale organization. However, we’ve … More
Evolving Definition – Marketing Operations While the definition of marketing operations continues to evolve, the common basis revolves around optimizing marketing (and to some degree sales) performance. Like a CIO/COO … More
With dozens of clients and projects under successful completion over the last year, as a team, we’ve been reviewing commonalities among many of those projects. One of the most interesting discussions focused organizational “culture”.
To digress just a bit, David Cummings, once referred to a book at a local start-up event called “The Advantage” by Patrick Lencioni which discusses organizational health.
It’s been only a few months, but B2BCamp is launching again in Boston. For those new to the event, its an unconference for marketers and sales. A few peers … More
Capterra, a software directory website, recently released the results of a research study comparing the popularity of various Marketing Automation vendors. The comparison focused on available stats from Alexa, Compete, Google … More