The Red Queen Effect in Marketing Technology

A question I often get is “How much investment should marketing make in advancing its capabilities?” It is a fair question. Many marketing budgets are limited and R&D type efforts are stymied … More

What Sales needs from Marketing, operationally speaking.

The common thread for sales and marketing alignment relates to leads: qualification, hand off, common performance indicators, etc. These are definitely must have on-going, discussions for every B2B complex sale organization. However, we’ve … More

What is Marketing Operations … Really.

Evolving Definition – Marketing Operations While the definition of marketing operations continues to evolve, the common basis revolves around optimizing marketing (and to some degree sales) performance. Like a CIO/COO … More

“The Advantage” in Marketing Operations

With dozens of clients and projects under successful completion over the last year, as a team, we’ve been reviewing  commonalities among many of those projects.   One of the most interesting discussions focused organizational “culture”.

To digress just a bit, David Cummings,  once referred to a book at a local start-up event called “The Advantage” by Patrick Lencioni which discusses organizational health.

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B2BCamp Revisited

It’s been only a few months, but B2BCamp is launching again in Boston.   For those new to the event, its an unconference for marketers and sales.  A few peers … More

B2BCamp

We are proud to donate our time to a new event in the Atlanta area called B2BCamp. I’ve been working with some peers in the industry to create the first … More

‘Popular’ Marketing Automation Vendor Study

Capterra, a software directory website, recently released the results of a research study comparing the popularity of various Marketing Automation vendors.  The comparison focused on available stats from Alexa, Compete, Google … More