FlipMyFunnel Podcast: Community Is the New Book Value Metric for Your Brand (Or Business)

Fun #FlipMyFunnel podcast w. @sangramvajre, Chief evangelist and co-founder of Terminus. In their early days, I encouraged @Terminus host an event around the larger #ABM community vs. typical user conf, why? 187: Community Is the New Book Value  — they executed & the rest is history #martech

I go in-depth learn why Community Value: Thinking Like Warren Buffett as a CMO Performance Metric

Some great anecdotes…