CRM Evolutions 2018 – From Operations to Intelligence

Categories AI, Learning, Data, Analytics, Growth Strategy, Marketing Technology & Operations

From Operations to Intelligence: The Continued Evolution of Marketing, Sales, & Customer – presentation

The marketing technology landscape has experienced tremendous growth in the past few years. This session looks at the technologies, including artificial intelligence, account-based marketing, customer experience, customer data platforms, and talent management, that are driving this growth; the overall vendor landscape; what these changes mean; and how they will affect individual companies. It dives into alignment and go-to-market strategies, new perspectives where data now serves as intelligence, and why these areas will become game changers for your organization and careers.