Chitra Iyer brings together a number of thought leaders including myself on Universal IDs and the future of CMOs and marketing with the ‘death of the thrid-party’ cookie. Love the perspectives from Conor Ryan, Co-Founder & CIO at StitcherAds, Matthew Kenyon, VP, Brand Strategy, Stirista, Kerel Cooper, CMO at LiveIntent, Founder of the CDP Institute, David Raab, Itai Cohen, VP Marketing and Corporate Strategy, Fyber. More in the article….
Building a Targeting Strategy for a Cookie-less World: What’s the Modern Marketers’ Gameplan? | Toolbox Marketing