Growth. Investing. AI. Marketing Technology.
Why I mentor My first true venture in the energy sector 20 years ago was a near disaster. We had little knowledge of high-growth strategies/tactics, underestimated funding, and mistaken knowledge … More
I join Calibermind‘s VP of Marketing and host, Camela Thompson, in an episode of the Revenue Marketing Report. She and I discuss four methods to understanding startup investing, the importance of … More
Starting 6-8 months ago, I began sharing that PE and M&A were to take center stage this year and over the next couple of years. Lately, I have been regularly … More
Shared thoughts on Zendesk rebuffing the offer. Worth deferring given good quarterly results. While CX platform building is the right aspiration & Zendesk is a solid CS player, making an … More
Delivered a handful of predictions collected by Carlos Doughty CEO of the wonderful Martech Alliance crew alongside the giants in the industry including Scott Brinker, Joe Pulizzi, Steven Bartlett, and … More
The remarkable Brent Leary invites me back on a Few Good Minutes to discuss the idea of why 1% performance can be useful. Small Business Trends published our article and … More
As a guest for Brent Leary, an authority on CRM, CX, and many related disciplines, I share more about why 1% performance can make a difference. The conversation was inspired … More
What a great session with Paul Carpenter and Javier Santana from the highly respected experience agency Launch. Their SpeedBumps Live sessions are in-depth, insightful, and fun! Really enjoyed exploring my … More
Listen along to Jeff Hilmire and I as we discuss some of our backgrounds, why mentorship and diversity is important, and how to prioritize your involvement with people and opportunities … More
Originally Posted: https://marketingland.com/want-to-understand-a-brands-vision-for-future-growth-look-to-the-cmo-role-266559 Want to understand a brand’s vision for future growth? Look to the CMO role. As companies leave CMO positions unfilled, an evolution of how brands do business … More