GTM Tactics that won’t work post-pandemic
In recalibrating go-to-market plans for what I call the “next normal,” I share strategies and tactics that were once popular in a well-funded environment but
Growth. Investing. AI. Marketing Technology.
In recalibrating go-to-market plans for what I call the “next normal,” I share strategies and tactics that were once popular in a well-funded environment but
Wrote a nice intro piece on DI and the application throughout an agile and intelligence-oriented organization. How to use decision intelligence to tackle complex business
Photo by Frank Cone Mistake killing startups and wasting company ops cycles… As a startup or brand, customer obsession isn’t just about your obsession. It
Why I mentor My first true venture in the energy sector 20 years ago was a near disaster. We had little knowledge of high-growth strategies/tactics,
I join Calibermind‘s VP of Marketing and host, Camela Thompson, in an episode of the Revenue Marketing Report. She and I discuss four methods to understanding
Starting 6-8 months ago, I began sharing that PE and M&A were to take center stage this year and over the next couple of years.
Shared thoughts on Zendesk rebuffing the offer. Worth deferring given good quarterly results. While CX platform building is the right aspiration & Zendesk is a
Delivered a handful of predictions collected by Carlos Doughty CEO of the wonderful Martech Alliance crew alongside the giants in the industry including Scott Brinker,
The remarkable Brent Leary invites me back on a Few Good Minutes to discuss the idea of why 1% performance can be useful. Small Business
As a guest for Brent Leary, an authority on CRM, CX, and many related disciplines, I share more about why 1% performance can make a