Focus Areas in Marketing Operations

While spending any time in this space, you’ve probably stumbled upon a variety of operational and technological themes.  In building and maintaining a sales/marketing ecosystem, there are many moving parts to consider.

Here are a few common areas of focus we face:

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Marketing Automation Buzzword Bingo

Lead Scoring! Social Login! Marketing/Sales Alignment! Multi-Channel Marketing! Big Data! BINGO

You’ve probably been in this situation or similar to it:

  1. “Team, I just read an article about social marketing.  We need to get on Twitter,” said the manager.   “Okay, what are we going to post?,” the marketer responds.   “Anything and everything that is news worthy for 5 times a day,” the manager squawks back.

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