Why MarTech is a Must Attend Event

Honored to share my thoughts about the conference and why executive professionals who are trying to get stuff done should attend and engage at the event.

The Red Queen Effect in Marketing Technology

A question I often get is “How much investment should marketing make in advancing its capabilities?” It is a fair question. Many marketing budgets are limited and R&D type efforts are stymied … More

What Sales needs from Marketing, operationally speaking.

The common thread for sales and marketing alignment relates to leads: qualification, hand off, common performance indicators, etc. These are definitely must have on-going, discussions for every B2B complex sale organization. However, we’ve … More

What is Marketing Operations … Really.

Evolving Definition – Marketing Operations While the definition of marketing operations continues to evolve, the common basis revolves around optimizing marketing (and to some degree sales) performance. Like a CIO/COO … More

“The Advantage” in Marketing Operations

With dozens of clients and projects under successful completion over the last year, as a team, we’ve been reviewing  commonalities among many of those projects.   One of the most interesting discussions focused organizational “culture”.

To digress just a bit, David Cummings,  once referred to a book at a local start-up event called “The Advantage” by Patrick Lencioni which discusses organizational health.

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B2BCamp Revisited

It’s been only a few months, but B2BCamp is launching again in Boston.   For those new to the event, its an unconference for marketers and sales.  A few peers … More

‘Popular’ Marketing Automation Vendor Study

Capterra, a software directory website, recently released the results of a research study comparing the popularity of various Marketing Automation vendors.  The comparison focused on available stats from Alexa, Compete, Google … More