What is Marketing Operations … Really.

Evolving Definition – Marketing Operations While the definition of marketing operations continues to evolve, the common basis revolves around optimizing marketing (and to some degree sales) performance. Like a CIO/COO … Read more

“The Advantage” in Marketing Operations

With dozens of clients and projects under successful completion over the last year, as a team, we’ve been reviewing  commonalities among many of those projects.   One of the most interesting discussions focused organizational “culture”.

To digress just a bit, David Cummings,  once referred to a book at a local start-up event called “The Advantage” by Patrick Lencioni which discusses organizational health.

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B2BCamp Revisited

It’s been only a few months, but B2BCamp is launching again in Boston.   For those new to the event, its an unconference for marketers and sales.  A few peers … Read more

‘Popular’ Marketing Automation Vendor Study

Capterra, a software directory website, recently released the results of a research study comparing the popularity of various Marketing Automation vendors.  The comparison focused on available stats from Alexa, Compete, Google … Read more

Silverpop Agent ROI Roadshow – ATL

It seems all that I’ve been posting lately have been about conferences, well, here’s another 🙂   I wrote about other sponsored roadshows like this one which provide you the opportunity to receive strong thought leaders to you as well as offer an opportunity to network. KUDOS to 1) event planners for making this happen and 2) those on the road at each conference.

Silverpop, my former alma mater, hosted an informative event here in their hometown of Atlanta as the next to the last stop of the tour. Hosted at the Intercontinental Hotel, the meeting rooms where in close proximity to each other.  It was nice to catchup with former colleagues who are new friends as well as new faces at Silverpop and Atlanta marketers.

I arrived a bit early and had the opportunity to reintroduce myself  with Adam Stienberg (@adams472) co-founder of PlacePunch, Silverpop’s newest acquisition.  The company offers a location-based loyalty program platform via the common social networks.   This is a differentiating new social offering on top of social sign-in (via janrain) and the Share-to-Social feature introduced by the company in October 2008.  Great offering for their B2C base.  I was told that Adam’s preso on the usage of location-based marketing was one of the B2C crowd’s favorite. Congratulations Adam and Chris.

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Pardot Users Conference

So I attended the Pardot Users Conference in Atlanta, GA.   Users conferences, when well done as this one, can really boost confidence in the system and provide a great opportunity for face-to-face time. When I arrived, there were a sea of smiling Pardot folks in grey shirts guiding us around and answering questions. The W Hotels are trendy and the event venue for the conference here was no exception.

My knowledge of Pardot was limited, but engaging two new of our clients who are users, there was no greater motivation to get up to speed quickly.  Also with the chance to get to know another marketing tech company and it’s product, I was very much looking forward to the event.

For those of you new to Pardot,

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New Perspectives Pt.1 – MIS and Marketing Alignment

New Perspectives

There are lots on-going about marketing and sales alignment. However, as marketing begins to recapture the role as an operational center of an organization, marketing will need to look beyond the revenue silo to increasingly learn and leverage support from other parts of the organization.   In this “new perspectives” series, we’ll explore how marketing operations will impact other parts of the organization:

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Revenue Analysis of a Website

I’m a huge Seth Godin fan and hope to be as inspired as his writings demonstrate.    If you haven’t already, I suggest buying his book “Permission Marketing“.  His notions … Read more

Thank you Steve Jobs

As many of you have come to learn, Steve Jobs has passed today at 56. He was not only a true innovator (317 patents as of April ’11), but an … Read more

Marketing Automation Buzzword Bingo

Lead Scoring! Social Login! Marketing/Sales Alignment! Multi-Channel Marketing! Big Data! BINGO

You’ve probably been in this situation or similar to it:

  1. “Team, I just read an article about social marketing.  We need to get on Twitter,” said the manager.   “Okay, what are we going to post?,” the marketer responds.   “Anything and everything that is news worthy for 5 times a day,” the manager squawks back.

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