Interview with Martech Series

Great time interviewing with MTS on #MarTech, #AI, #data, #startups and the future of #marketing in #business   MTS: Tell us a little bit about your role at IntelliPhi and how … Read more

What makes for a valued martech provider?

Quoted: Anand Thaker, CEO, and founder at IntelliPhi, sums it up: “Most valued martech providers are not the loudest or shiniest object in the industry. Grounded in fundamentals, they’re instead … Read more

Actionable Summaries – Permission Marketing

“Creating value through interaction is far more important than solving a consumer’s problem in thirty seconds.” – Seth Godin. Permission Marketing: Turning Strangers Into Friends and Friends Into Customers by … Read more

Actionable Summaries – Digital Sense

“A digital marketer is someone who understands that, to engage someone digitally, it must be done in a meaningful, personalized and contextually + culturally relevant manner.”- Brian Solis, Digital Sense. … Read more

ABM Advice via ZenIQ

I answer “What is the most difficult thing in ABM?” with Mark Onge, ZenIQ (now acquired by 6sense) on ABM practices from my over 15 years of aligning and accelerating … Read more

Summer of Data Science Episode

Fireside chat with Amy Sharma, where we skillfully eat popcorn and seriously talk about using data science for marketing, sales and customer experiences. Goals, Skills, and Team structure. http://embed.vidyard.com/share/LtGqZjLe9Xh6YYP2mLdz3G

#RunMarketing Like an Entrepreneur

Are you a marketing leader today? If so, then you are likely gaining the experience of a high-growth entrepreneur, next-generation C-level executive or CEO. At the recent MarTech Conference, hosted by Scott Brinker, I met the Allocadia folks who … Read more

8 Ways to Get the Most of MarTech 2016

I’m excited to attend my 3rd conference in as many years. It’s fast becoming a beast of an event.  However as overwhelming as our space can be, this conference has always had one theme: … Read more

Why MarTech is a Must Attend Event

Honored to share my thoughts about the conference and why executive professionals who are trying to get stuff done should attend and engage at the event.