MarTech Archives - Page 2 of 8

Why Marketing is Everyone’s Job (And What to Do About It)

Apr. 4, 2020Jun. 11, 2019

Oh its on! Logan Lyles and I record one of our usually awesome conversations for the B2B Growth Show. Honored to be on the post milestone 1001st episode. We both … More

Martech in 2020: Agility, operations and decisioning are vital to success

Dec. 13, 2020Apr. 16, 2019

orig: https://martechtoday.com/martech-in-2020-agility-operations-and-decisioning-are-vital-to-success-231761 To win in the next few years, attracting top talent, collaboration and Intelligence to leverage the martech stack will be vital for success. Empowering people will elevate brands. … More

AMA Growth & Martech

Jan. 4, 2021Mar. 22, 2019

Had a wonderful AMA with the community at Shadow Ventures. Theres a great summary post covering inbound marketing, product marketing, campaign excecution and messaging, and some recommended books. Read more … More

EiQ Email Marketing Conference Keynote

Mar. 18, 2020Mar. 18, 2019

IntelliPhi’s Go-to-Market Decision Platform Acquisition

Apr. 25, 2020Jan. 28, 2019

Twas the night before Christmas, literally, and all through a NYC boardroom…. we completed the IP acquisition of Apollo, our go-to-market decision support platform! There will be no official announcement … More

Why AI Marketing Fails and How to Fix It

Jan. 29, 2019Dec. 11, 2018

I get asked frequently about why an investment in their time, energy and commitment to AI Marketing is failing or has failed. While still bullish on AI marketing, I’m always … More

Relationships Matter: MarTech 5000 Analysis by Network Strength

Dec. 3, 2018

Originally Posted: https://chiefmartec.com/2018/11/analyzed-5000-martech-companies-network-strength-heres-found/ Scott and I are always on the lookout for inspirational ways for the community to leverage the massive martech landscape to share new insights, recommendations, and commentary. I’m a … More

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