MarTech
IntelliPhi’s Go-to-Market Decision Platform Acquisition
Twas the night before Christmas, literally, and all through a NYC boardroom…. we completed the IP acquisition of Apollo, our go-to-market decision support platform! There will be no official announcement … More
Why AI Marketing Fails and How to Fix It
I get asked frequently about why an investment in their time, energy and commitment to AI Marketing is failing or has failed. While still bullish on AI marketing, I’m always … More
Relationships Matter: MarTech 5000 Analysis by Network Strength
Originally Posted: https://chiefmartec.com/2018/11/analyzed-5000-martech-companies-network-strength-heres-found/ Scott and I are always on the lookout for inspirational ways for the community to leverage the massive martech landscape to share new insights, recommendations, and commentary. I’m a … More
Founder’s Place.co Podcast – Martech Stack and more
Wow, what a wonderful discussion with Todd Wilms at FoundersPlace.co who’s book Beyond Product is coming out on Amazon soon. Honored to be the inaugural episode of a long line of … More
Are You a Marketing Standout or Strikeout? Nine Tips to Help You Stand Out
Wonderful collaboration on this with kindred spirit Erica Sidel who runs The Connective Good, a boutique executive search practice with a focus on marketing, marketing analytics, and marketing technology. — Looking … More
Community Value: Thinking Like Warren Buffett as a CMO Performance Metric
TL;DR: High-performing growth leaders recognize that ‘Relationships are the Brand’ and ‘Community is the Asset’. #Marketing #CMO #CEO #Growth #Leadership #Investing by @AnandThaker — This begins a series on leveraging … More
Digital transformation: marketing moving beyond the department
As the digital consumer transforms, so has the marketing department. C-Level executives across industries are adapting to evolving expectations and deploying new experiences to match them. Customers reward strong brands—large … More
Webinar: 5000+ MarTech Tools: What’s a marketer to do?
Another awesome session with Scott Brinker to our follow up on our 2018 State of Marketing Technology address at the MarTech Conference in April. We covered and answered the following … More
#Martech 5000 firms on the #Inc5000 delivered on average 822% growth vs. 531%
This article was co-written by Anand Thaker & Scott Brinker, c0-collaborators on the marketing technology landscape. Inc. Magazine’s annual list of the 5,000 fastest growing companies in the U.S., the Inc. 5000, was just … More