Growth. MarTech. Investing. Decisioning. AI.
“A digital marketer is someone who understands that, to engage someone digitally, it must be done in a meaningful, personalized and contextually + culturally relevant manner.”- Brian Solis, Digital Sense. … Read more
The good kind [of hacking] makes new inventions— in fast, fluid, and fun ways. It imagines what’s possible, figures out clever ways to realize those ideas within the tangle of … Read more
“The greatest enemy of business progress is not ignorance, it is the illusion of knowledge.” – Stephen Hawking, Winning with Data. Tomasz Tunguz, a partner at Redpoint Ventures, together with … Read more
I answer “What is the most difficult thing in ABM?” with Mark Onge, ZenIQ (now acquired by 6sense) on ABM practices from my over 15 years of aligning and accelerating … Read more
A brief interview with Brianna Watts on the customer conference, ABM and Terminus. My history from the early days Terminus, where ABM is today, and the future… what to do and … Read more
Fireside chat with Amy Sharma, where we skillfully eat popcorn and seriously talk about using data science for marketing, sales and customer experiences. Goals, Skills, and Team structure. http://embed.vidyard.com/share/LtGqZjLe9Xh6YYP2mLdz3G
As someone not trying to sell you on an ABM solution, I’ll share something different about the category or strategy. Yes indeed it is one of the hottest topics in the … Read more
Are you a marketing leader today? If so, then you are likely gaining the experience of a high-growth entrepreneur, next-generation C-level executive or CEO. At the recent MarTech Conference, hosted by Scott Brinker, I met the Allocadia folks who … Read more
I’m excited to attend my 3rd conference in as many years. It’s fast becoming a beast of an event. However as overwhelming as our space can be, this conference has always had one theme: … Read more
Honored to share my thoughts about the conference and why executive professionals who are trying to get stuff done should attend and engage at the event.
What’s old is new again. The phrase applies to many areas from fashion, movies, science and indeed technology. History is one of the best and most underutilized research tools. Consider how business, economic … Read more
A question I often get is “How much investment should marketing make in advancing its capabilities?” It is a fair question. Many marketing budgets are limited and R&D type efforts are stymied … Read more
Both my wife, as well as my former boss referred me to Star Trek themed thoughts on how to approach marketing. When they both agree, I tend to listen. William … Read more
This is a guest post written by Anand Thaker, an advisor, entrepreneur, connector and fellow futurist in the Martech ecosystem. In the spirit of illustrating how marketing technology is thriving beyond … Read more
The common thread for sales and marketing alignment relates to leads: qualification, hand off, common performance indicators, etc. These are definitely must have on-going, discussions for every B2B complex sale organization. However, we’ve … Read more
Evolving Definition – Marketing Operations While the definition of marketing operations continues to evolve, the common basis revolves around optimizing marketing (and to some degree sales) performance. Like a CIO/COO … Read more
With dozens of clients and projects under successful completion over the last year, as a team, we’ve been reviewing commonalities among many of those projects. One of the most interesting discussions focused organizational “culture”.
To digress just a bit, David Cummings, once referred to a book at a local start-up event called “The Advantage” by Patrick Lencioni which discusses organizational health.
It’s been only a few months, but B2BCamp is launching again in Boston. For those new to the event, its an unconference for marketers and sales. A few peers … Read more
Capterra, a software directory website, recently released the results of a research study comparing the popularity of various Marketing Automation vendors. The comparison focused on available stats from Alexa, Compete, Google … Read more
It seems all that I’ve been posting lately have been about conferences, well, here’s another 🙂 I wrote about other sponsored roadshows like this one which provide you the opportunity to receive strong thought leaders to you as well as offer an opportunity to network. KUDOS to 1) event planners for making this happen and 2) those on the road at each conference.
Silverpop, my former alma mater, hosted an informative event here in their hometown of Atlanta as the next to the last stop of the tour. Hosted at the Intercontinental Hotel, the meeting rooms where in close proximity to each other. It was nice to catchup with former colleagues who are new friends as well as new faces at Silverpop and Atlanta marketers.
I arrived a bit early and had the opportunity to reintroduce myself with Adam Stienberg (@adams472) co-founder of PlacePunch, Silverpop’s newest acquisition. The company offers a location-based loyalty program platform via the common social networks. This is a differentiating new social offering on top of social sign-in (via janrain) and the Share-to-Social feature introduced by the company in October 2008. Great offering for their B2C base. I was told that Adam’s preso on the usage of location-based marketing was one of the B2C crowd’s favorite. Congratulations Adam and Chris.
So I attended the Pardot Users Conference in Atlanta, GA. Users conferences, when well done as this one, can really boost confidence in the system and provide a great opportunity for face-to-face time. When I arrived, there were a sea of smiling Pardot folks in grey shirts guiding us around and answering questions. The W Hotels are trendy and the event venue for the conference here was no exception.
My knowledge of Pardot was limited, but engaging two new of our clients who are users, there was no greater motivation to get up to speed quickly. Also with the chance to get to know another marketing tech company and it’s product, I was very much looking forward to the event.
For those of you new to Pardot,
New Perspectives
There are lots on-going about marketing and sales alignment. However, as marketing begins to recapture the role as an operational center of an organization, marketing will need to look beyond the revenue silo to increasingly learn and leverage support from other parts of the organization. In this “new perspectives” series, we’ll explore how marketing operations will impact other parts of the organization:
Read moreNew Perspectives Pt.1 – MIS and Marketing Alignment
I’m a huge Seth Godin fan and hope to be as inspired as his writings demonstrate. If you haven’t already, I suggest buying his book “Permission Marketing“. His notions … Read more
While spending any time in this space, you’ve probably stumbled upon a variety of operational and technological themes. In building and maintaining a sales/marketing ecosystem, there are many moving parts to consider.
Here are a few common areas of focus we face:
I had the opportunity to attend the Marketo Revenue Rockstar (#RocktheRev) event at the W Hotel (you know the one where the elevators make you disco) in downtown Atlanta. … Read more