Importance of Ops as an Investor
I join Calibermind‘s VP of Marketing and host, Camela Thompson, in an episode of the Revenue Marketing Report. She and I discuss four methods to understanding
MarTech
After 2 rejected deals, Zendesk considers its next steps | TechCrunch+
With the deal coming to a conclusion, Ron Miller Alex Wilhelm provided great overall coverage. Was able to provide some comments. https://techcrunch.com/2022/02/28/after-2-rejected-deals-zendesk-considers-its-next-steps/ Bright future ahead for
2021 Trends & 2022 Predictions for Martech and Marketing (martechalliance.com)
Delivered a handful of predictions collected by Carlos Doughty CEO of the wonderful Martech Alliance crew alongside the giants in the industry including Scott Brinker,
Cookies, Rocks, and the 1% Advantage
The remarkable Brent Leary invites me back on a Few Good Minutes to discuss the idea of why 1% performance can be useful. Small Business
The 1% Performance Improvement
As a guest for Brent Leary, an authority on CRM, CX, and many related disciplines, I share more about why 1% performance can make a
How Frameworks Help Close the Experience Gap and Sustain Business Continuity
originally: https://customerthink.com/how-frameworks-help-close-the-experience-gap-and-sustain-business-continuity/ Good frameworks are enduring and help you offset the loss of intellectual capital and its impact on customer experience. The needs evolve at
Influencer Marketing and CRM in a Post-Pandemic Future
This CRM Playaz session started with an entertaining discussion about influencer marketing. Paul brought up excellent exploratory questions on the emerging sector. Brent and I
Balancing Automation and Intelligence in Your Martech Stack
Was asked about priorities alongside other industry gurus about Marketing Effectiveness vs. Efficiency in balancing automation and intelligence… Effectiveness also needs laser-focus on the right goals.
Performance Leadership Mimics Platform Dynamics
Scott Brinker’s posts always inspire new insights and ideas. One, in particular, that especially resonated with me was on platform dynamics. One takeaway is that SaaS/cloud
Cookieless world Strategies
Chitra Iyer brings together a number of thought leaders including myself on Universal IDs and the future of CMOs and marketing with the ‘death of