Cookieless world Strategies
Chitra Iyer brings together a number of thought leaders including myself on Universal IDs and the future of CMOs and marketing with the ‘death of the thrid-party’ cookie. Love the … More
MarTech
Martech Alliance – 2021 Predictions
Decisiveness is going to be key, according to Anand Thaker, Martech Industry Expert and Growth Advisor. Never easy when there are more than 7,000 options to choose from: “Marketers have … More
Customer Data Privacy Debate: Apple vs. Facebook
Raju Vegesna Chief Evangelist Zoho Corporation, Brent Leary, and I explore. Apple vs Facebook on Customer Data Privacy: How does this fight impact Small Businesses and Consumers? Full Article and Interview: Apple vs … More
Post Dreamforce Keynote Commentary
Alongside the great host’s Brent Leary and Paul Greenberg, I delivered some critical thoughts with fellow panelists on Salesforce’s intentional focus on facilitating transformation, operations, and strengthening their collective community.
SpeedBumps Live! Martech, Startups & Giving Back
What a great session with Paul Carpenter and Javier Santana from the highly respected experience agency Launch. Their SpeedBumps Live sessions are in-depth, insightful, and fun! Really enjoyed exploring my … More
Martech Product Journey’s
orig: https://www.yaagneshwaran.com/blog/martech-opportunity-costs/ Having been a keen observer, investor, and engaged in martech over the years, it feels like analyzing the financial markets. When you look at the complex, interconnected and … More
The Ol’ 1:1:1 ABM Framework
Got to dust off an old mindset framework with Yaag and Mansih on the ABM Conversation podcast. As ABM took hold in 2015-2016, I needed to keep leaders and investors … More
Got Product Market Fit? I asked Inc 500 #1 Growth Company – OneTrust
Had a chance to ask CEO & Founder Kabir Barday and CTO Blake Brannon when did they feel they had product market fit to deploy investments faster (or go big). … More
Marketing Not Aimed at Building Real Relationships with Customers? Cut It.
Brent and I reveal… – Gems on how companies should be reinvesting budget in customer relationships times of crisis. – Chief Marketer survey, 21% of CMOs are unsure where to … More
Uncertainty and chaos: An ideal time for online events to get a makeover
Scott Vaughn explains the real challenges with events and explores with thought leaders on how we can innovate. My two cents here: “Online events need to offer side conversations and … More