Growth. MarTech. Investing. Leadership. AI.
Enjoyed this interview and reconnecting with a great kindred spirit, Brent Leary, on a taste of my crazy unique insights on the MarTech industry that’s given startups, companies, investors, and analysts a distinct … Read more
Had the honor of speaking on how to leverage AI and Big Data to power marketing efforts. Enjoyed being well-tested on my insider knowledge of AI and security ;). ITEN Wired, … Read more
Great time interviewing with MTS on #MarTech, #AI, #data, #startups and the future of #marketing in #business MTS: Tell us a little bit about your role at IntelliPhi and how … Read more
Quoted: Anand Thaker, CEO, and founder at IntelliPhi, sums it up: “Most valued martech providers are not the loudest or shiniest object in the industry. Grounded in fundamentals, they’re instead … Read more
Customer _________ fill in the blank: Experience, Centricity, Journey, Intelligence, Marketing, Retention. Yep, we are all on board. We aspire to be in greater sync with prospects and customers in … Read more
It’s no secret that the martech industry is growing like crazy. Just look at how Scott Brinker’s annual martech landscape infographic has grown over the years — the evidence is … Read more
Collaborating with Scott Brinker, we released the “Martech 5000” Landscape as well as delivered the “State of Marketing Technology” at Martech Conf. Also, I was able to transform how the … Read more
“Creating value through interaction is far more important than solving a consumer’s problem in thirty seconds.” – Seth Godin. Permission Marketing: Turning Strangers Into Friends and Friends Into Customers by … Read more
“A digital marketer is someone who understands that, to engage someone digitally, it must be done in a meaningful, personalized and contextually + culturally relevant manner.”- Brian Solis, Digital Sense. … Read more
The good kind [of hacking] makes new inventions— in fast, fluid, and fun ways. It imagines what’s possible, figures out clever ways to realize those ideas within the tangle of … Read more
“The greatest enemy of business progress is not ignorance, it is the illusion of knowledge.” – Stephen Hawking, Winning with Data. Tomasz Tunguz, a partner at Redpoint Ventures, together with … Read more
I answer “What is the most difficult thing in ABM?” with Mark Onge, ZenIQ (now acquired by 6sense) on ABM practices from my over 15 years of aligning and accelerating … Read more
A brief interview with Brianna Watts on the customer conference, ABM and Terminus. My history from the early days Terminus, where ABM is today, and the future… what to do and … Read more
Fireside chat with Amy Sharma, where we skillfully eat popcorn and seriously talk about using data science for marketing, sales and customer experiences. Goals, Skills, and Team structure. http://embed.vidyard.com/share/LtGqZjLe9Xh6YYP2mLdz3G
As someone not trying to sell you on an ABM solution, I’ll share something different about the category or strategy. Yes indeed it is one of the hottest topics in the … Read more
Are you a marketing leader today? If so, then you are likely gaining the experience of a high-growth entrepreneur, next-generation C-level executive or CEO. At the recent MarTech Conference, hosted by Scott Brinker, I met the Allocadia folks who … Read more
I’m excited to attend my 3rd conference in as many years. It’s fast becoming a beast of an event. However as overwhelming as our space can be, this conference has always had one theme: … Read more
Honored to share my thoughts about the conference and why executive professionals who are trying to get stuff done should attend and engage at the event.
What’s old is new again. The phrase applies to many areas from fashion, movies, science and indeed technology. History is one of the best and most underutilized research tools. Consider how business, economic … Read more
A question I often get is “How much investment should marketing make in advancing its capabilities?” It is a fair question. Many marketing budgets are limited and R&D type efforts are stymied … Read more
Both my wife, as well as my former boss referred me to Star Trek themed thoughts on how to approach marketing. When they both agree, I tend to listen. William … Read more
This is a guest post written by Anand Thaker, an advisor, entrepreneur, connector and fellow futurist in the Martech ecosystem. In the spirit of illustrating how marketing technology is thriving beyond … Read more
The common thread for sales and marketing alignment relates to leads: qualification, hand off, common performance indicators, etc. These are definitely must have on-going, discussions for every B2B complex sale organization. However, we’ve … Read more
Evolving Definition – Marketing Operations While the definition of marketing operations continues to evolve, the common basis revolves around optimizing marketing (and to some degree sales) performance. Like a CIO/COO … Read more
With dozens of clients and projects under successful completion over the last year, as a team, we’ve been reviewing commonalities among many of those projects. One of the most interesting discussions focused organizational “culture”.
To digress just a bit, David Cummings, once referred to a book at a local start-up event called “The Advantage” by Patrick Lencioni which discusses organizational health.