11 Traits of Highly Effective Growth Leaders

Recently, Scott Brinker, the godfather of marketing technology, and I released a vendor marketing technology landscape with an incredible 6829 logos. Love it or hate it, the industry indicator illustrates three things … Read more

Fostering ROI… an Orphan Elephant

I’ve always been fascinated and had an admiration for elephants. Warm, wise, intelligent, and mystical. They just represent and know something about patterns of nature and the universe we have … Read more

#3CiConnect Interview with Titania Jordan

Awesome conversation with the remarkable Titania Jordan on marketing technology, growth strategy, mentoring, Atlanta innovation & startup ecosystem, and getting involved in the local political process.

Navigating the Changing B2B Marketing Landscape

Selected as one of the six-panel judges for Integrate’s annual recognition program – B2B Game Changers Spotlight – which highlights exemplary B2B marketing leaders. The interview with Integrate’s David Crane where we … Read more

Podcast: Talking Stack

Talking Stack is a weekly podcast revolving around the current affairs in the world of MarTech. Industry experts and thought leaders Anand Thaker and David Raab join Amit Varshneya (CEO & publisher of MTA) and Chitra Iyer (Editor in Chief … Read more

GDPR: Marketing’s Tool for Trust?

TL;DR The full global impact or ramifications of GDPR are still unknown. GDPR coupled with other data breach matters have placed customers on alert about their data. Fines can be … Read more

The State of Martech: An Expanding Universe

The State of MarTech: An Expanding Universe By Scott Brinker & Anand Thaker from the MarTech Conference. We reveal the MarTech 5000 ’18 edition, dispel consolidation myths, new company dynamics, people/tech, … Read more

Interview with Martech Series

Great time interviewing with MTS on #MarTech, #AI, #data, #startups and the future of #marketing in #business   MTS: Tell us a little bit about your role at IntelliPhi and how … Read more

What makes for a valued martech provider?

Quoted: Anand Thaker, CEO, and founder at IntelliPhi, sums it up: “Most valued martech providers are not the loudest or shiniest object in the industry. Grounded in fundamentals, they’re instead … Read more

Actionable Summaries – Permission Marketing

“Creating value through interaction is far more important than solving a consumer’s problem in thirty seconds.” – Seth Godin. Permission Marketing: Turning Strangers Into Friends and Friends Into Customers by … Read more