MarTech Today’s latest publication of the “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for marketing automation platforms and the considerations involved in implemention. The 48-page report reviews the growing market for B2B marketing automation platforms, plus the latest trends, opportunities and challenges. In this report you will learn:  Who the leading players are in B2B marketing automation platforms What you…Continue Reading “B2B Marketing Automation Platforms: A Marketer’s Guide Sixth Edition”

From Operations to Intelligence: The Continued Evolution of Marketing, Sales, & Customer – presentation The marketing technology landscape has experienced tremendous growth in the past few years. This session looks at the technologies, including artificial intelligence, account-based marketing, customer experience, customer data platforms, and talent management, that are driving this growth; the overall vendor landscape;…Continue Reading “CRM Evolutions 2018 – From Operations to Intelligence”

Even three years after Scott Brinker and Laura McLellan’s HBR article on The Rise of the Chief Marketing Technologist, the space continues to still see tremendous growth both in size and breadth. During the same time, the number of vendors in the martech landscape has quintupled from just under 1,000 to over 5,000. While recent predictions pointed to…Continue Reading “11 Habits of Highly Effective Marketing Technologists”

500. Over 6 years, I went on a pay it forward mission to support the Atlanta marketing and sales community by connecting 500 amazing talent with awesome opportunities. As of this morning, mission accomplished. Criteria: Opportunities or talent were from Atlanta. The individuals either made the final cut or were selected. Firms ranged from hottest startups…Continue Reading “500: Marketing and Sales Talent Matched”

Enjoyed this interview and reconnecting with a great kindred spirit, Brent Leary, on a taste of my crazy unique insights on the #MarTech industry that’s given startups, companies, investors and analysts a distinct advantage behind the scenes. Also, enjoyed sharing more on the wonderful MarTech 5000 Landscape work with the generous Godfather of MarTech Scott Brinker and the emerging trends…Continue Reading “MarTech Landscape Grows Around AI, ABM, CX and CDP”