Cookieless world Strategies

Chitra Iyer brings together a number of thought leaders including myself on Universal IDs and the future of CMOs and marketing with the ‘death of the thrid-party’ cookie. Love the … More

Post Dreamforce Keynote Commentary

Alongside the great host’s Brent Leary and Paul Greenberg, I delivered some critical thoughts with fellow panelists on Salesforce’s intentional focus on facilitating transformation, operations, and strengthening their collective community.

Martech Product Journey’s

orig: https://www.yaagneshwaran.com/blog/martech-opportunity-costs/ Having been a keen observer, investor, and engaged in martech over the years, it feels like analyzing the financial markets. When you look at the complex, interconnected and … More