Growth. Investing. AI. Marketing Technology.
Was asked about priorities alongside other industry gurus about Marketing Effectiveness vs. Efficiency in balancing automation and intelligence… Effectiveness also needs laser-focus on the right goals. All else is wasted effort, … More
Scott Brinker’s posts always inspire new insights and ideas. One, in particular, that especially resonated with me was on platform dynamics. One takeaway is that SaaS/cloud platform dynamics enable a magnitude … More
Decisiveness is going to be key, according to Anand Thaker, Martech Industry Expert and Growth Advisor. Never easy when there are more than 7,000 options to choose from: “Marketers have … More
Raju Vegesna Chief Evangelist Zoho Corporation, Brent Leary, and I explore. Apple vs Facebook on Customer Data Privacy: How does this fight impact Small Businesses and Consumers? Full Article and Interview: Apple vs … More
Alongside the great host’s Brent Leary and Paul Greenberg, I delivered some critical thoughts with fellow panelists on Salesforce’s intentional focus on facilitating transformation, operations, and strengthening their collective community.
orig: https://www.yaagneshwaran.com/blog/martech-opportunity-costs/ Having been a keen observer, investor, and engaged in martech over the years, it feels like analyzing the financial markets. When you look at the complex, interconnected and … More
Got to dust off an old mindset framework with Yaag and Mansih on the ABM Conversation podcast. As ABM took hold in 2015-2016, I needed to keep leaders and investors … More
Had a chance to ask CEO & Founder Kabir Barday and CTO Blake Brannon when did they feel they had product market fit to deploy investments faster (or go big). … More
Listen along to Jeff Hilmire and I as we discuss some of our backgrounds, why mentorship and diversity is important, and how to prioritize your involvement with people and opportunities … More
Brent and I reveal… – Gems on how companies should be reinvesting budget in customer relationships times of crisis. – Chief Marketer survey, 21% of CMOs are unsure where to … More