Growth. Investing. AI. Marketing Technology.
A retrospective review of recent GTM (go-to-market) strategies and tactics which I helped jumpstart and save marketing from drastic cuts while still maintaining revenue and
In recalibrating go-to-market plans for what I call the “next normal,” I share strategies and tactics that were once popular in a well-funded environment but
Provided some insights to a report of 400 CMOs on data-driven marketing. To the report….”The State of Data-Driven Marketing 2023 (lxahub.com)“
Wrote a nice intro piece on DI and the application throughout an agile and intelligence-oriented organization. How to use decision intelligence to tackle complex business
Wrote experiences with CFOs while aiding in various go-to-market matters. Noticed an opportunity for marketing leaders and shared them on CMSWire. With an expanded scope
A great read from Howard Marks of Oaktree Capital. Here are 11 key lessons from Howard Marks’ book “The Most Important Thing”:
Adam Morgan, CEO and Co-Founder of Elevate Digital begins a much-needed podcast exploring the human side of the tech revolution. He speaks with technology leaders,
Offered some commentary here. Ron’s been putting forth solid coverage in the enterprise arena. As activist investors target Salesforce, what’s next for the CRM giant?
Expanded further on my insights and experiences for CMOs unique to the current market on MarTech.org Looking for CMO candidate standouts: 5 takeaways (martech.org)
A new piece on data and AI bias’. We will continue to remind and reimagine how we apply new technologies. Read more at CMS Wire…