Growth. Investing. Marketing Technology.
Originally Posted: https://marketingland.com/want-to-understand-a-brands-vision-for-future-growth-look-to-the-cmo-role-266559 Want to understand a brand’s vision for future growth? Look to the CMO role. As companies leave CMO positions unfilled, an evolution of how brands do business … more
Honored to contribute a brief case study of one of our clients who embraced not only our Apollo decision support platform but also the idea of changing how insights, data … more
The startup and entrepreneurship ecosystem is an incredibly exciting movement. With so much activity and no single clear path to an exit: failure, pivot, acquisition, IPO, etc… we enjoy a … more
Honored to be a contributor among some of the most amazing leaders in startups and entrepreneurship in the newly release book Beyond Product. Authored by Todd Wilims and Jill Soley. … more
Twas the night before Christmas, literally, and all through a NYC boardroom…. we completed the IP acquisition of Apollo, our go-to-market decision support platform! There will be no official announcement … more
I get asked frequently about why an investment in their time, energy and commitment to AI Marketing is failing or has failed. While still bullish on AI marketing, I’m always … more
Wow, what a wonderful discussion with Todd Wilms at FoundersPlace.co who’s book Beyond Product is coming out on Amazon soon. Honored to be the inaugural episode of a long line of … more
With successful experiences on both product and consulting businesses, I share how some of those intersections can be used to deliver better relationships to scale early stage consulting. In this … more
Wonderful collaboration on this with kindred spirit Erica Sidel who runs The Connective Good, a boutique executive search practice with a focus on marketing, marketing analytics, and marketing technology. — Looking … more
TL;DR: High-performing growth leaders recognize that ‘Relationships are the Brand’ and ‘Community is the Asset’. #Marketing #CMO #CEO #Growth #Leadership #Investing by @AnandThaker — This begins a series on leveraging … more