Martech Alliance – 2021 Predictions
Decisiveness is going to be key, according to Anand Thaker, Martech Industry Expert and Growth Advisor. Never easy when there are more than 7,000 options to choose from: “Marketers have … More
Leadership
Customer Data Privacy Debate: Apple vs. Facebook
Raju Vegesna Chief Evangelist Zoho Corporation, Brent Leary, and I explore. Apple vs Facebook on Customer Data Privacy: How does this fight impact Small Businesses and Consumers? Full Article and Interview: Apple vs … More
Post Dreamforce Keynote Commentary
Alongside the great host’s Brent Leary and Paul Greenberg, I delivered some critical thoughts with fellow panelists on Salesforce’s intentional focus on facilitating transformation, operations, and strengthening their collective community.
Martech Product Journey’s
orig: https://www.yaagneshwaran.com/blog/martech-opportunity-costs/ Having been a keen observer, investor, and engaged in martech over the years, it feels like analyzing the financial markets. When you look at the complex, interconnected and … More
The Ol’ 1:1:1 ABM Framework
Got to dust off an old mindset framework with Yaag and Mansih on the ABM Conversation podcast. As ABM took hold in 2015-2016, I needed to keep leaders and investors … More
Got Product Market Fit? I asked Inc 500 #1 Growth Company – OneTrust
Had a chance to ask CEO & Founder Kabir Barday and CTO Blake Brannon when did they feel they had product market fit to deploy investments faster (or go big). … More
Startups & Mentorship | Begin the Begin Podcast
Listen along to Jeff Hilmire and I as we discuss some of our backgrounds, why mentorship and diversity is important, and how to prioritize your involvement with people and opportunities … More
Marketing Not Aimed at Building Real Relationships with Customers? Cut It.
Brent and I reveal… – Gems on how companies should be reinvesting budget in customer relationships times of crisis. – Chief Marketer survey, 21% of CMOs are unsure where to … More
Uncertainty and chaos: An ideal time for online events to get a makeover
Scott Vaughn explains the real challenges with events and explores with thought leaders on how we can innovate. My two cents here: “Online events need to offer side conversations and … More
Signal for a Business’ Growth Strategy? Look to the CMO Role.
Originally Posted: https://marketingland.com/want-to-understand-a-brands-vision-for-future-growth-look-to-the-cmo-role-266559 Want to understand a brand’s vision for future growth? Look to the CMO role. As companies leave CMO positions unfilled, an evolution of how brands do business … More