Why AI Marketing Fails and How to Fix It
I get asked frequently about why an investment in their time, energy and commitment to AI Marketing is failing or has failed. While still bullish on AI marketing, I’m always … Read more
Leadership
Founder’s Place.co Podcast – Martech Stack and more
Wow, what a wonderful discussion with Todd Wilms at FoundersPlace.co who’s book Beyond Product is coming out on Amazon soon. Honored to be the inaugural episode of a long line of … Read more
Scaling Up Trust: 5 Secrets to Growing a Consulting Business
With successful experiences on both product and consulting businesses, I share how some of those intersections can be used to deliver better relationships to scale early stage consulting. In this … Read more
Are You a Marketing Standout or Strikeout? Nine Tips to Help You Stand Out
Wonderful collaboration on this with kindred spirit Erica Sidel who runs The Connective Good, a boutique executive search practice with a focus on marketing, marketing analytics, and marketing technology. — Looking … Read more
Community Value: Thinking Like Warren Buffett as a CMO Performance Metric
TL;DR: High-performing growth leaders recognize that ‘Relationships are the Brand’ and ‘Community is the Asset’. #Marketing #CMO #CEO #Growth #Leadership #Investing by @AnandThaker — This begins a series on leveraging … Read more
Digital transformation: marketing moving beyond the department
As the digital consumer transforms, so has the marketing department. C-Level executives across industries are adapting to evolving expectations and deploying new experiences to match them. Customers reward strong brands—large … Read more
#B2BGameChangers – Congrats 2018 Revenue Generators
Honored to serve as a judge for Integrate’s to recognize 2018 top B2B Game Changers… Integrate recently set out to recognize the #B2BGameChangers who are orchestrating people, processes, data and … Read more
Why Startups Need to Focus on Resilient Revenue™
A clip from my presentation at CRM Evolution 2018 conference where I outline the concept of renewable, resilient revenue and why it matters for enterprise and startups businesses. Read the … Read more