Growth. Investing. AI. Marketing Technology.
Why I mentor My first true venture in the energy sector 20 years ago was a near disaster. We had little knowledge of high-growth strategies/tactics, underestimated funding, and mistaken knowledge … More
Had a wonderful conversation on the CRM Playaz with Brend Leary and Paul Greenberg inspired by a post (see below) on some findings on evaluating and selecting CMOs. https://youtu.be/fnorTDWGctI?t=1574 I … More
I join Calibermind‘s VP of Marketing and host, Camela Thompson, in an episode of the Revenue Marketing Report. She and I discuss four methods to understanding startup investing, the importance of … More
Over the last 2 quarters, I’ve reviewed or engaged in 19 budget & business planning streams. Four (4) interesting tidbits about their final budgets/plans… Growth companies and performance execs start … More
Starting 6-8 months ago, I began sharing that PE and M&A were to take center stage this year and over the next couple of years. Lately, I have been regularly … More
Delivered a handful of predictions collected by Carlos Doughty CEO of the wonderful Martech Alliance crew alongside the giants in the industry including Scott Brinker, Joe Pulizzi, Steven Bartlett, and … More
The remarkable Brent Leary invites me back on a Few Good Minutes to discuss the idea of why 1% performance can be useful. Small Business Trends published our article and … More
As a guest for Brent Leary, an authority on CRM, CX, and many related disciplines, I share more about why 1% performance can make a difference. The conversation was inspired … More
originally: https://customerthink.com/how-frameworks-help-close-the-experience-gap-and-sustain-business-continuity/ Good frameworks are enduring and help you offset the loss of intellectual capital and its impact on customer experience. The needs evolve at different stages… One practiced implementation … More
Was asked about priorities alongside other industry gurus about Marketing Effectiveness vs. Efficiency in balancing automation and intelligence… Effectiveness also needs laser-focus on the right goals. All else is wasted effort, … More