GTM Tactics that won’t work post-pandemic

In recalibrating go-to-market plans for what I call the “next normal,”  I share strategies and tactics that were once popular in a well-funded environment but

CFO & CMO Collaboration

Wrote experiences with CFOs while aiding in various go-to-market matters. Noticed an opportunity for marketing leaders and shared them on CMSWire. With an expanded scope

Second Activist investor for Salesforce

Offered some commentary here. Ron’s been putting forth solid coverage in the enterprise arena. As activist investors target Salesforce, what’s next for the CRM giant?

CMO candidate Standouts (expanded)

Expanded further on my insights and experiences for CMOs unique to the current market on Looking for CMO candidate standouts: 5 takeaways (