Growth. Investing. AI. Marketing Technology.
A retrospective review of recent GTM (go-to-market) strategies and tactics which I helped jumpstart and save marketing from drastic cuts while still maintaining revenue and
In recalibrating go-to-market plans for what I call the “next normal,” I share strategies and tactics that were once popular in a well-funded environment but
Provided some insights to a report of 400 CMOs on data-driven marketing. To the report….”The State of Data-Driven Marketing 2023 (lxahub.com)“
Wrote a nice intro piece on DI and the application throughout an agile and intelligence-oriented organization. How to use decision intelligence to tackle complex business
Wrote experiences with CFOs while aiding in various go-to-market matters. Noticed an opportunity for marketing leaders and shared them on CMSWire. With an expanded scope
A great read from Howard Marks of Oaktree Capital. Here are 11 key lessons from Howard Marks’ book “The Most Important Thing”:
Honored once again to provide some predictions with the LXA on what is upcoming for this year in all things GTM tech. 2023 Predictions for
A new piece on data and AI bias’. We will continue to remind and reimagine how we apply new technologies. Read more at CMS Wire…
Photo by Frank Cone Mistake killing startups and wasting company ops cycles… As a startup or brand, customer obsession isn’t just about your obsession. It
I co-anchored (w. Bob Stutz) delivered our comprehensive views of 2023 for the CRM space, co-hosted by Brent Leary & Paul Greenberg, after a series