Web 3.0 + CX: B2B Marketers
B2B has had challenges breaking into the Web 3.0 has been a challenging. A few of us delivered on some comments, thoughts and some insights. B2B Marketing Playbook for Web … More
Growth
Importance of Ops as an Investor
I join Calibermind‘s VP of Marketing and host, Camela Thompson, in an episode of the Revenue Marketing Report. She and I discuss four methods to understanding startup investing, the importance of … More
History w. Salesforce and Twitter’s Independence | TC+
Elon Musk always keeps things interesting. Ron Miller, one of the top enterprise reporters in the space, reflects on Salesforce’s past interest with Twitter as well as current discussions around … More
Zendesk continued investor activist challenges
Some commentary on the following article: https://techcrunch.com/2022/03/18/zendesks-latest-problem-is-an-activist-investor/ The cornerstone of this special vote questions Zendesk’s board decision on the proposed Momentive acquisition. While I also believe Zendesk’s selection of the … More
PE Hunting: M&A on the Rise
Starting 6-8 months ago, I began sharing that PE and M&A were to take center stage this year and over the next couple of years. Lately, I have been regularly … More
2021 Trends & 2022 Predictions for Martech and Marketing (martechalliance.com)
Delivered a handful of predictions collected by Carlos Doughty CEO of the wonderful Martech Alliance crew alongside the giants in the industry including Scott Brinker, Joe Pulizzi, Steven Bartlett, and … More
Cookies, Rocks, and the 1% Advantage
The remarkable Brent Leary invites me back on a Few Good Minutes to discuss the idea of why 1% performance can be useful. Small Business Trends published our article and … More
The 1% Performance Improvement
As a guest for Brent Leary, an authority on CRM, CX, and many related disciplines, I share more about why 1% performance can make a difference. The conversation was inspired … More
How Frameworks Help Close the Experience Gap and Sustain Business Continuity
originally: https://customerthink.com/how-frameworks-help-close-the-experience-gap-and-sustain-business-continuity/ Good frameworks are enduring and help you offset the loss of intellectual capital and its impact on customer experience. The needs evolve at different stages… One practiced implementation … More
Influencer Marketing and CRM in a Post-Pandemic Future
This CRM Playaz session started with an entertaining discussion about influencer marketing. Paul brought up excellent exploratory questions on the emerging sector. Brent and I dive into where does influencer … More