Growth. MarTech. Investing. Leadership. AI.
TL;DR: High-performing growth leaders recognize that ‘Relationships are the Brand’ and ‘Community is the Asset’. #Marketing #CMO #CEO #Growth #Leadership #Investing by @AnandThaker — This begins a series on leveraging … Read more
As the digital consumer transforms, so has the marketing department. C-Level executives across industries are adapting to evolving expectations and deploying new experiences to match them. Customers reward strong brands—large … Read more
Honored to serve as a judge for Integrate’s to recognize 2018 top B2B Game Changers… Integrate recently set out to recognize the #B2BGameChangers who are orchestrating people, processes, data and … Read more
Clip from CRM evolution 2018 on how marketers can leverage customer data platforms (CDPs). See more clips from CRM evolution in the CRM evolution Conference video portal. Learn more about CRM … Read more
Clip from CRM evolution 2018 talking about the value of integrated account-based marketing (ABM) for B2B operations. Read the complete transcript of this clip: — Anand Thaker: The idea of … Read more
A clip from my presentation at CRM Evolution 2018 conference where I outline the concept of renewable, resilient revenue and why it matters for enterprise and startups businesses. Read the … Read more
I’ve always been fascinated and had an admiration for elephants. Warm, wise, intelligent, and mystical. They just represent and know something about patterns of nature and the universe we have … Read more
Awesome conversation with the remarkable Titania Jordan on marketing technology, growth strategy, mentoring, Atlanta innovation & startup ecosystem, and getting involved in the local political process.
Selected as one of the six-panel judges for Integrate’s annual recognition program – B2B Game Changers Spotlight – which highlights exemplary B2B marketing leaders. The interview with Integrate’s David Crane where we … Read more
Ah, Martech. I love the way you evolve by borrowing from so many other disciplines to help us better understand ourselves. AI and data are all the sizzle; however, the … Read more
Talking Stack is a weekly podcast revolving around the current affairs in the world of MarTech. Industry experts and thought leaders Anand Thaker and David Raab join Amit Varshneya (CEO & publisher of MTA) and Chitra Iyer (Editor in Chief … Read more
Brent and I reconnect to discuss with Small Business Trends some of my takeaways from the 2018 Marketing Technology landscape (Martech 5000), including certain categories which went away, and why … Read more
Sponsored by Salesforce, I join Brend Leary, a CRM industry analyst, advisor, author, speaker and award-winning blogger and co-founder of CRM Essentials LLC, where we look at the most interesting … Read more
TL;DR The full global impact or ramifications of GDPR are still unknown. GDPR coupled with other data breach matters have placed customers on alert about their data. Fines can be … Read more
The State of MarTech: An Expanding Universe By Scott Brinker & Anand Thaker from the MarTech Conference. We reveal the MarTech 5000 ’18 edition, dispel consolidation myths, new company dynamics, people/tech, … Read more
From Operations to Intelligence: The Continued Evolution of Marketing, Sales, and Customer The marketing technology landscape has experienced tremendous growth in the past few years. This session looks at the … Read more
Recently, we released the marketing technology landscape with an incredible 6829 vendors. Love it or hate it, the industry indicator illustrates three things about our general marketplace: As consumers, we are … Read more
Even three years after Scott Brinker and Laura McLellan’s HBR article on The Rise of the Chief Marketing Technologist, the space continues to still see tremendous growth both in size and breadth. … Read more
Seeking Alpha article on Microsoft’s remarkable transformation and why it’s working. Summary Microsoft is going through a historical pivot. Culture changes in the market have changed Microsoft’s approach. People and process … Read more
“Great Vision without Great People is Irrelevant” – Jim Collins Your startup is growing. There is a balance of budget, talent and time you desperately need to maintain. So how … Read more
Resolute entrepreneurs develop committed mentor relationships. We’ve had a tremendous couple of years evolving the mentor and advisor program at the Village. In 2017, the team and I will be … Read more
“The greatest enemy of business progress is not ignorance, it is the illusion of knowledge.” – Stephen Hawking, Winning with Data. Tomasz Tunguz, a partner at Redpoint Ventures, together with … Read more
There is always on-going learning. However, every five years or so, I assemble any wisdom developed to date and try to make a leap. Usually, these missions enhance the core of … Read more
As someone not trying to sell you on an ABM solution, I’ll share something different about the category or strategy. Yes indeed it is one of the hottest topics in the … Read more
Are you a marketing leader today? If so, then you are likely gaining the experience of a high-growth entrepreneur, next-generation C-level executive or CEO. At the recent MarTech Conference, hosted by Scott Brinker, I met the Allocadia folks who … Read more