GTM Tactics that won’t work post-pandemic

In recalibrating go-to-market plans for what I call the “next normal,”  I share strategies and tactics that were once popular in a well-funded environment but

CFO & CMO Collaboration

Wrote experiences with CFOs while aiding in various go-to-market matters. Noticed an opportunity for marketing leaders and shared them on CMSWire. With an expanded scope

Customer Obsession is about the Relationship

Photo by Frank Cone Mistake killing startups and wasting company ops cycles… As a startup or brand, customer obsession isn’t just about your obsession. It

CRM Industry 2023 Commentary

I co-anchored (w. Bob Stutz) delivered our comprehensive views of 2023 for the CRM space, co-hosted by Brent Leary & Paul Greenberg, after a series