Martech Alliance – 2021 Predictions
Decisiveness is going to be key, according to Anand Thaker, Martech Industry Expert and Growth Advisor. Never easy when there are more than 7,000 options to choose from: “Marketers have … More
Growth
Post Dreamforce Keynote Commentary
Alongside the great host’s Brent Leary and Paul Greenberg, I delivered some critical thoughts with fellow panelists on Salesforce’s intentional focus on facilitating transformation, operations, and strengthening their collective community.
Martech Product Journey’s
orig: https://www.yaagneshwaran.com/blog/martech-opportunity-costs/ Having been a keen observer, investor, and engaged in martech over the years, it feels like analyzing the financial markets. When you look at the complex, interconnected and … More
The Ol’ 1:1:1 ABM Framework
Got to dust off an old mindset framework with Yaag and Mansih on the ABM Conversation podcast. As ABM took hold in 2015-2016, I needed to keep leaders and investors … More
Got Product Market Fit? I asked Inc 500 #1 Growth Company – OneTrust
Had a chance to ask CEO & Founder Kabir Barday and CTO Blake Brannon when did they feel they had product market fit to deploy investments faster (or go big). … More
Marketing Not Aimed at Building Real Relationships with Customers? Cut It.
Brent and I reveal… – Gems on how companies should be reinvesting budget in customer relationships times of crisis. – Chief Marketer survey, 21% of CMOs are unsure where to … More
Signal for a Business’ Growth Strategy? Look to the CMO Role.
Originally Posted: https://marketingland.com/want-to-understand-a-brands-vision-for-future-growth-look-to-the-cmo-role-266559 Want to understand a brand’s vision for future growth? Look to the CMO role. As companies leave CMO positions unfilled, an evolution of how brands do business … More
Link: How Decision Intelligence Connects Data, Actions, and Outcomes for a Better World
Honored to contribute a brief case study of one of our clients who embraced not only our Apollo decision support platform but also the idea of changing how insights, data … More
Why Marketing is Everyone’s Job (And What to Do About It)
Oh its on! Logan Lyles and I record one of our usually awesome conversations for the B2B Growth Show. Honored to be on the post milestone 1001st episode. We both … More
Martech in 2020: Agility, operations and decisioning are vital to success
orig: https://martechtoday.com/martech-in-2020-agility-operations-and-decisioning-are-vital-to-success-231761 To win in the next few years, attracting top talent, collaboration and Intelligence to leverage the martech stack will be vital for success. Empowering people will elevate brands. … More