Cookies, Rocks, and the 1% Advantage
The remarkable Brent Leary invites me back on a Few Good Minutes to discuss the idea of why 1% performance can be useful. Small Business Trends published our article and … More
Growth
The 1% Performance Improvement
As a guest for Brent Leary, an authority on CRM, CX, and many related disciplines, I share more about why 1% performance can make a difference. The conversation was inspired … More
How Frameworks Help Close the Experience Gap and Sustain Business Continuity
originally: https://customerthink.com/how-frameworks-help-close-the-experience-gap-and-sustain-business-continuity/ Good frameworks are enduring and help you offset the loss of intellectual capital and its impact on customer experience. The needs evolve at different stages… One practiced implementation … More
Influencer Marketing and CRM in a Post-Pandemic Future
This CRM Playaz session started with an entertaining discussion about influencer marketing. Paul brought up excellent exploratory questions on the emerging sector. Brent and I dive into where does influencer … More
Balancing Automation and Intelligence in Your Martech Stack
Was asked about priorities alongside other industry gurus about Marketing Effectiveness vs. Efficiency in balancing automation and intelligence… Effectiveness also needs laser-focus on the right goals. All else is wasted effort, … More
Performance Leadership Mimics Platform Dynamics
Scott Brinker’s posts always inspire new insights and ideas. One, in particular, that especially resonated with me was on platform dynamics. One takeaway is that SaaS/cloud platform dynamics enable a magnitude … More
Martech Alliance – 2021 Predictions
Decisiveness is going to be key, according to Anand Thaker, Martech Industry Expert and Growth Advisor. Never easy when there are more than 7,000 options to choose from: “Marketers have … More
Post Dreamforce Keynote Commentary
Alongside the great host’s Brent Leary and Paul Greenberg, I delivered some critical thoughts with fellow panelists on Salesforce’s intentional focus on facilitating transformation, operations, and strengthening their collective community.
Martech Product Journey’s
orig: https://www.yaagneshwaran.com/blog/martech-opportunity-costs/ Having been a keen observer, investor, and engaged in martech over the years, it feels like analyzing the financial markets. When you look at the complex, interconnected and … More
The Ol’ 1:1:1 ABM Framework
Got to dust off an old mindset framework with Yaag and Mansih on the ABM Conversation podcast. As ABM took hold in 2015-2016, I needed to keep leaders and investors … More