Growth. Investing. AI. Marketing Technology.
Dr. Lorien Pratt, & Dr. Nadine Malcolm have written an accompanying and stand-alone book to their other book Link, and on one of my focus
In recalibrating go-to-market plans for what I call the “next normal,” I share strategies and tactics that were once popular in a well-funded environment but
Provided some insights to a report of 400 CMOs on data-driven marketing. To the report….”The State of Data-Driven Marketing 2023 (lxahub.com)“
Wrote a nice intro piece on DI and the application throughout an agile and intelligence-oriented organization. How to use decision intelligence to tackle complex business