Podcast: Talking Stack

Talking Stack is a weekly podcast revolving around the current affairs in the world of MarTech. Industry experts and thought leaders Anand Thaker and David Raab join Amit Varshneya (CEO & publisher of MTA) and Chitra Iyer (Editor in Chief … More

6 Top Questions to Ask MarTech Vendors on AI

The AI hype gallops on. Having worked on intelligent systems in energy, finance, and marketing, I’m thrilled we are struggling with using smarter marketing solutions to help us be better … More

CDP Is The Core of Digital Transformation

Customer _________ fill in the blank: Experience, Centricity, Journey, Intelligence, Marketing, Retention. Yep, we are all on board. We aspire to be in greater sync with prospects and customers in … More

Summer of Data Science Episode

Fireside chat with Amy Sharma, where we skillfully eat popcorn and seriously talk about using data science for marketing, sales and customer experiences. Goals, Skills, and Team structure. http://embed.vidyard.com/share/LtGqZjLe9Xh6YYP2mLdz3G

#RunMarketing Like an Entrepreneur

Are you a marketing leader today? If so, then you are likely gaining the experience of a high-growth entrepreneur, next-generation C-level executive or CEO. At the recent MarTech Conference, hosted by Scott Brinker, I met the Allocadia folks who … More

Revenue Analysis of a Website

I’m a huge Seth Godin fan and hope to be as inspired as his writings demonstrate.    If you haven’t already, I suggest buying his book “Permission Marketing“.  His notions … More