Importance of Ops as an Investor
I join Calibermind‘s VP of Marketing and host, Camela Thompson, in an episode of the Revenue Marketing Report. She and I discuss four methods to understanding
AI
The 1% Performance Improvement
As a guest for Brent Leary, an authority on CRM, CX, and many related disciplines, I share more about why 1% performance can make a
Link: How Decision Intelligence Connects Data, Actions, and Outcomes for a Better World
Honored to contribute a brief case study of one of our clients who embraced not only our Apollo decision support platform but also the idea
IntelliPhi’s Go-to-Market Decision Platform Acquisition
Twas the night before Christmas, literally, and all through a NYC boardroom…. we completed the IP acquisition of Apollo, our go-to-market decision support platform! There
Why AI Marketing Fails and How to Fix It
I get asked frequently about why an investment in their time, energy and commitment to AI Marketing is failing or has failed. While still bullish
Founder’s Place.co Podcast – Martech Stack and more
Wow, what a wonderful discussion with Todd Wilms at FoundersPlace.co who’s book Beyond Product is coming out on Amazon soon. Honored to be the inaugural episode
Is the Customer Data Platform the Pot o’ Gold for B2B Marketers? (Video)
Clip from CRM evolution 2018 on how marketers can leverage customer data platforms (CDPs). See more clips from CRM evolution in the CRM evolution Conference video
Fostering ROI… an Orphan Elephant
I’ve always been fascinated and had an admiration for elephants. Warm, wise, intelligent, and mystical. They just represent and know something about patterns of nature
Everyday Apps that Exemplify AI
AI is an enabling and humanizing support solution. Having been active in AI/ML/NL for nearly 15 years in finance, energy, and sciences, we in martech
Marketing’s Fav Four Data Science Applications
Ah, Martech. I love the way you evolve by borrowing from so many other disciplines to help us better understand ourselves. AI and data are