GTM Tactics that won’t work post-pandemic

In recalibrating go-to-market plans for what I call the “next normal,”  I share strategies and tactics that were once popular in a well-funded environment but

Importance of Ops as an Investor

I join Calibermind‘s VP of Marketing and host, Camela Thompson, in an episode of the Revenue Marketing Report. She and I discuss four methods to understanding

The 1% Performance Improvement

As a guest for Brent Leary, an authority on CRM, CX, and many related disciplines, I share more about why 1% performance can make a

Why AI Marketing Fails and How to Fix It

I get asked frequently about why an investment in their time, energy and commitment to AI Marketing is failing or has failed. While still bullish

Fostering ROI… an Orphan Elephant

I’ve always been fascinated and had an admiration for elephants. Warm, wise, intelligent, and mystical. They just represent and know something about patterns of nature