The 1% Performance Improvement
As a guest for Brent Leary, an authority on CRM, CX, and many related disciplines, I share more about why 1% performance can make a difference. The conversation was inspired … More
AI
Link: How Decision Intelligence Connects Data, Actions, and Outcomes for a Better World
Honored to contribute a brief case study of one of our clients who embraced not only our Apollo decision support platform but also the idea of changing how insights, data … More
IntelliPhi’s Go-to-Market Decision Platform Acquisition
Twas the night before Christmas, literally, and all through a NYC boardroom…. we completed the IP acquisition of Apollo, our go-to-market decision support platform! There will be no official announcement … More
Why AI Marketing Fails and How to Fix It
I get asked frequently about why an investment in their time, energy and commitment to AI Marketing is failing or has failed. While still bullish on AI marketing, I’m always … More
Founder’s Place.co Podcast – Martech Stack and more
Wow, what a wonderful discussion with Todd Wilms at FoundersPlace.co who’s book Beyond Product is coming out on Amazon soon. Honored to be the inaugural episode of a long line of … More
Is the Customer Data Platform the Pot o’ Gold for B2B Marketers? (Video)
Clip from CRM evolution 2018 on how marketers can leverage customer data platforms (CDPs). See more clips from CRM evolution in the CRM evolution Conference video portal. Learn more about CRM … More
Fostering ROI… an Orphan Elephant
I’ve always been fascinated and had an admiration for elephants. Warm, wise, intelligent, and mystical. They just represent and know something about patterns of nature and the universe we have … More
Everyday Apps that Exemplify AI
AI is an enabling and humanizing support solution. Having been active in AI/ML/NL for nearly 15 years in finance, energy, and sciences, we in martech are finally tipping point. These … More
Marketing’s Fav Four Data Science Applications
Ah, Martech. I love the way you evolve by borrowing from so many other disciplines to help us better understand ourselves. AI and data are all the sizzle; however, the … More
Podcast: Talking Stack
Talking Stack is a weekly podcast revolving around the current affairs in the world of MarTech. Industry experts and thought leaders Anand Thaker and David Raab join Amit Varshneya (CEO & publisher of MTA) and Chitra Iyer (Editor in Chief … More