From Operations to Intelligence: The Continued Evolution of Marketing, Sales, & Customer – presentation The marketing technology landscape has experienced tremendous growth in the past few years. This session looks at the technologies, including artificial intelligence, account-based marketing, customer experience, customer data platforms, and talent management, that are driving this growth; the overall vendor landscape;…Continue Reading “CRM Evolutions 2018 – From Operations to Intelligence”
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Winning with Data
Fireside chat with Amy Sharma, VP Product at Social123 http://embed.vidyard.com/share/LtGqZjLe9Xh6YYP2mLdz3G
I’m a huge Seth Godin fan and hope to be as inspired as his writings demonstrate. If you haven’t already, I suggest buying his book “Permission Marketing“. His notions back in 1999 spawned what we know about marketing today. This and another book “The Quiet Revolution in Email Marketing” Bill Nussey of Silverpop…Continue Reading “Revenue Analysis of a Website”
While spending any time in this space, you’ve probably stumbled upon a variety of operational and technological themes. In building and maintaining a sales/marketing ecosystem, there are many moving parts to consider.
Here are a few common areas of focus we face:Continue Reading "Focus Areas in Marketing Operations"