GTM Tactics that won’t work post-pandemic
In recalibrating go-to-market plans for what I call the “next normal,” I share strategies and tactics that were once popular in a well-funded environment but
Growth. Investing. AI. Marketing Technology.
In recalibrating go-to-market plans for what I call the “next normal,” I share strategies and tactics that were once popular in a well-funded environment but
Wrote a nice intro piece on DI and the application throughout an agile and intelligence-oriented organization. How to use decision intelligence to tackle complex business
I join Calibermind‘s VP of Marketing and host, Camela Thompson, in an episode of the Revenue Marketing Report. She and I discuss four methods to understanding
As a guest for Brent Leary, an authority on CRM, CX, and many related disciplines, I share more about why 1% performance can make a
Honored to contribute a brief case study of one of our clients who embraced not only our Apollo decision support platform but also the idea
Twas the night before Christmas, literally, and all through a NYC boardroom…. we completed the IP acquisition of Apollo, our go-to-market decision support platform! There
I get asked frequently about why an investment in their time, energy and commitment to AI Marketing is failing or has failed. While still bullish
Wow, what a wonderful discussion with Todd Wilms at FoundersPlace.co who’s book Beyond Product is coming out on Amazon soon. Honored to be the inaugural episode
Clip from CRM evolution 2018 on how marketers can leverage customer data platforms (CDPs). See more clips from CRM evolution in the CRM evolution Conference video
I’ve always been fascinated and had an admiration for elephants. Warm, wise, intelligent, and mystical. They just represent and know something about patterns of nature