To succeed in a diverse, dynamic, interconnected marketplace, modern leaders must leverage the right mix of market and customer data, AI solutions, and seasoned judgment.
Anand formed IntelliPhi to enable growth leaders to advance their go-to-market decisioning. Combining several disciplines, Anand leads research and development in identity, motivation, intent, and influence in the role of decision making. Under IntelliPhi, he founded Analyze123, an intelligent Google analytics reporting solution and an incremental step toward advanced decisioning for marketers, which was acquired in a private deal to a $1B+ startup.
Anand advises select start-ups, executives, and mid to late-stage investors in Marketing Technology. He also serves as a subject matter expert, contributor, analyst and speaker in the space. Recently, he collaborated with Scott Brinker on the researching and cataloging of the “Martech 5000” Landscape. Anand also co-presented the “State of Marketing Technology” in San Francisco to more than 2,000 global marketing executives and practitioners. He also has a knack for identifying and cultivating rising sales and marketing leaders.
With over 15 years in marketing technology and growth strategy, Anand’s experience spans marketing & sales strategy, operations, data, analytics, and intelligent systems. He has also developed or supported lead and demand generation, organizational change plans, digital customer experiences, alignment strategies, and technology roadmaps for startups to Fortune 500 companies.
Before IntelliPhi, Anand led the Strategy and Innovation efforts at Arke. The team advised and strategically supported enterprise clients in the evolution of their marketing ecosystem. The goal to humanize the digital customer experience for sustained improvement in marketing performance. Anand also laid foundation work in scaling the company including exploring new market opportunities, identifying and creating new innovative offerings, building/expanding strategic relationships and providing leadership guidance.
Before Arke, Anand founded NeoMarketing Solutions, a B2B marketing operations consulting firm. The mission was to improve marketing and sales performance through building strong alignment. By providing guidance and support for the right mix of technology, process, data, and talent, mid-size to large enterprise organizations could begin to thrive under a more insightful and predictable pipeline. NeoMarketing was absorbed in a private deal to a publicly-traded business tech consulting firm.
During this time, Anand also co-founded the first B2B Marketing and Sales Unconference, B2BCamp, to help the community focus on alignment between these teams for greater revenue. B2BCamp toured along the east coast receiving many accolades.
Before NeoMarketing, Anand led marketing operations and online marketing at Silverpop (acquired by IBM). With the VP of Marketing, Anand transitioned the marketing organization into an analytically driven revenue generation organization. At Silverpop, Anand implemented numerous process improvements, aligning sales and marketing, and provided marketing automation/CRM guidance for clients. Anand and his team also collaborated with product development to improve the Engage platform and expanded Salesforce relationship.
Prior to Silverpop, Anand worked with dozens of companies and their clients in the energy, utility and financial industries introducing and integrating new marketing channels, sales collaboration, tactics, and technology.
Additionally, Anand worked on and built forecasting, optimization, and modeling solutions using intelligent systems for trading, investing and strategic planning including notably Nostradamus (acquired by ABB) and Fat Kat II (acquired by Blackstone).
He’s also working on a book project around modern leadership on the other side of AI and Big Data.
In addition to elevating the Atlanta startup ecosystem, Anand reimagined and leads the strongest non-accelerator mentor/advisor program in metro Atlanta at the Atlanta Tech Village, the 4th largest technology hub in the US. The mission is in developing support, education, and changing the social proof on mentor relationships for high-potential, high-growth entrepreneurs and innovators. He also serves as a mentor in various local and global startup ecosystems such as Techstars and Ycombinator.
Anand is an advocate for local civic engagement. He is currently leading a city-wide shift in strategic direction for Johns Creek to aspire to become a top city in Healthcare Innovation and Wellness in the iHeartJC initiative. Its goal is to create a differentiated identity and focus leveraging our current assets, strengths, and desires to be a beacon in the region. Anand currently advises on long-term municipal planning, increasing community engagement and political process strategy. Lately, he consults on economic development go-to-market strategy and identity cooperatively with other firms.
Anand has a BS in Computer Engineering from Georgia Tech and an MBA from Georgia State. Also, he’s a Seth Godin altMBA alum.
Currently, in Atlanta, Anand is active in the startup and community. Most of all, he enjoys time with his better half and new little startup.