Anand is a 20-year industry leader, builder, and advisor in marketing technology and growth & resilience strategies. His cross-industry experience also spans marketing operations, complex sales, customer data and engagement, analytics, AI, and, more recently, behavioral economics and decision intelligence.
Currently, he is a special advisor to select performance & GTM executives and growth & value investors. Bringing a multi-disciplinary background, Anand is also involved in R&D efforts around identity, motivation, intent, engagement/experiences, influence, and community in the role of decision intelligence.
Regularly engaged in the industry, Anand has co-collaborated with Scott Brinker’s “Martech 5000” Landscape and delivered “state of the industry” updates. He is currently serving as a board advisor to the CDP Institute, a mentor to Creative Destruction Labs (CDL), and a core CRM “Playa-in-Residence” alongside notable CRM, CX industry experts, and analysts.
While Anand rarely speaks at public conferences, he is sought after for private and limited attendance corporate events (over 125+) where audiences and sponsors appreciate his highly tailored content and where he enjoys the deeper and confidential engagement.
Anand’s most recent venture, IntelliPhi enabled growth leaders to navigate complex go-to-market decisions. Privately acquired in 2018 by a top management consulting firm, it’s projected to deliver a 400M+ impact.
He’s worked with growth teams and executives at Siemens, Silverpop/IBM, Microsoft, Cisco, McKinsey, Salesforce.com, Fidelity, Blackstone, Looker, Airbnb, GitLab, and others.
Anand also serves as a liaison and SME for PE, VC, strategic investors, and analysts in MarTech and other tangential sectors and industries such as salestech, CX, data, AI, and GTM technologies. Anand has earned the moniker as the “Midas of Martech” among select groups, given his insights leading them to earn a collective milestone of over a billion in returns by 2018.
Anand also has a knack for identifying and cultivating rising leadership and entrepreneurial talent. After graduating as a computer engineer from Georgia Tech, he consulted and developed solutions in the highly data-driven energy and finance industries.
EXTENDED BIO
Anand is an industry leader, builder, and advisor, in marketing technology and executive growth strategies. His 18 years of experience span go-to-market strategies, operations, enterprise sales, customer data and experiences, analytics, digital transformations, and intelligent systems.
Currently, he serves as a confidential special advisor to select performance leaders and growth investors. Bringing a multi-disciplinary background, Anand also engages in R&D efforts around identity, motivation, intent, engagement/experiences, influence, and community in the role of decision-making and decision intelligence.
He feels that marketing technology represents a remarkable study of who we are, our influences, how we collaborate, and our decisions.
Regularly engaged in the industry, Anand has been the co-collaborator behind Scott Brinker’s “Martech 5000” Landscape, along with delivering the state of the industry to thousands of marketing and revenue generation leaders. He also speaks at select marketing, CRM, sales, email, martech, and CX events. Anand is most sought after for private and limited attendance corporate events, over 125+, where he delivers unique content and enjoys deeper audience engagement.
He is a board advisor to the CDP Institute, an organization focused on elevating the use of Customer Data Platforms. He’s serving as a mentor with Creative Destruction Labs (CDL). He is also an honored CRM “Playa-in-Residence” alongside notable CRM, and CX industry experts and analysts. Also, he was a former co-host of Ziff Davis’ Marketing Technology-themed podcast Talking Stack.
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Acquired in 2018, IntelliPhi was formed by Anand on a mission to elevate growth leaders by enabling them to navigate complex go-to-market decisions. This was done by leveraging customer and market intelligence, AI-enabled systems, and their own seasoned leadership. Apollo, the core IntelliPhi platform, was acquired in ’19 by a top management consulting firm creating a $400M+ impact.
Anand also founded Analyze123, a spinoff from IntelliPhi, an intelligent Google analytics reporting solution acquired in a private deal with Anaplan, which then went on to IPO the following year.
With several entrepreneurial wins and losses, Anand is a retained advisor to select growth executives and investors navigating remarkable returns. In addition to mentoring Creative Destruction Labs (CDL), TechStars, Consumer Technology Association (CTA), Ycombinator, ATDC (Georgia Tech) startups, Anand re-imagined the mentor and advisor program with the team at Atlanta Tech Village, the 4th largest tech hub in the US. It is now one of the most prestigious and sought-after programs of its kind in the Southeast.
Anand founded NeoMarketing Solutions, a B2B marketing operations consulting firm. The firm mission was to transform and optimize marketing and sales performance by building strong alignment, learning decision intelligence, and creating an insightful predictable pipeline. NeoMarketing was absorbed in a private deal with a publicly-traded business tech consulting firm.
During this time, Anand also co-founded B2B Camp, the first B2B Marketing and Sales Unconference focused on alignment between these teams to accelerate revenue growth. B2BCamp toured along the east coast, receiving many accolades.
Anand worked on and built forecasting, optimization, and modeling solutions using intelligent systems for trading, investing, and strategic planning, including Nostradamus (acquired by Siemens) and Fat Kat II (acquired by Blackstone).
He’s worked for growth teams and executives within enterprise companies such as Siemens, Silverpop/IBM, Microsoft, Blackstone, Cisco, McKinsey, Salesforce.com, Fidelity, Looker, Airbnb, Gitlab, Thoughtspot, and others.
Anand has also worked with various agencies on resilience planning, threat assessments, and intent analysis.
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Illustration by Tom Fishburne aka ©Marketoonist, ©2019
Anand also serves as a liaison and SME for PE, VC, strategic investors, and analysts in MarTech and other tangential sectors and industries. Anand has earned the moniker of the “Midas of Martech” among select groups, given his insights leading them to earn a collective milestone of over a billion in returns by 2018.
Anand thrives where people, data, and money intersect, solving complex organizational and customer engagement challenges for executives and investors. He has formulated the right mix of market and customer data, cognitive-enabled solutions, and seasoned judgment for wildly successful leaders. All towards building resilient revenue over time.
Anand also has an uncanny knack and reputation for identifying and cultivating rising leaders in sales, marketing, operations, and entrepreneurship.
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Once upon a time, he was a helluva engineer. As a 25-year resident of Atlanta, Anand earned a Bachelor of Science in Computer Engineering from the Georgia Institute of Technology and an MBA with a concentration in CIS from Georgia State University. Also, he’s a Seth Godin altMBA alum.
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He’s a proponent of engaging in the local political process. Anand has provided guidance on strategic visions, community engagement, and economic development across representatives, NGOs, and community leaders.
His best ideas come from gaming, hiking, and woodworking. He’s rooted in the Atlanta ecosystem and enjoys immutable time with his better half while working on earning the “best dad ever” mug with his little startup at home.
Currently, in Atlanta, Anand is a starving voice-over talent. Building things inspire ideas. And he’s a lucky husband also working towards earning that world’s best dad mug.
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