Honored to be a contributor among some of the most amazing leaders in startups and entrepreneurship in the newly release book Beyond Product. Authored by Todd Wilims and Jill Soley.
My mere contribution among giants shared some of the challenges in enabling technology, data and seasoned decision for growth leaders and founders.
Summary best provided by Amazon:
Beyond Product provides the missing link for entrepreneurs and founders to turn their ideas into successful businesses. More than 50 business leaders have lent their perspectives and joined with marketers Todd Wilms and Jill Soley to help the big-idea crowd bring their passion to the marketplace and find their customer.
Beyond Product shows founders how to take their organization through various stages of growth, overcome obstacles, and learn from common mistakes. For every founder who ever found it lonely at the top, this roadmap serves as a coveted best friend as they launch their great idea into the market.
Thank you again and Congratulations Todd & Jill!