Balancing Automation and Intelligence in Your Martech Stack

Was asked about priorities alongside other industry gurus about Marketing Effectiveness vs. Efficiency in balancing automation and intelligence…

Effectiveness also needs laser-focus on the right goals. All else is wasted effort, said Anand Thaker, executive growth advisor and martech industry insider. “I’ve witnessed millions worth of transformation efforts wasted because the focus was on savings over enabling customer-centric growth. Speed of execution matters, but only in the right direction.”

orig: Finding the Balance Between Automation and Intelligence in a Martech Stack (