Serving as Editorial Advisor, MarTech Today’s publishes of the “B2B Marketing Automation Platforms: A Marketer’s Guide“ for 2018. This sixth edition examines the market for marketing automation platforms and the considerations involved in implementation. The 48-page report reviews the growing market for B2B marketing automation platforms, plus the latest trends, opportunities and challenges.
In this report you will learn:
- Who the leading players are in B2B marketing automation platforms
- What you should look for in a marketing automation solution
- What trends are driving the adoption of marketing automation platforms
- About the capabilities B2B marketing automation platforms provide
Also included in the report are profiles of 14 leading B2B marketing automation platforms vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing:
- Act-On Software
- Adobe Campaign
- Autopilot
- eTrigue
- Higher Logic
- HubSpot
- IBM Watson Marketing
- iContactPro
- Infusionsoft
- MailChimp
- Marketo
- Oracle Eloqua
- Salesforce Pardot
- Salesfusion
- SharpSpring