Anand Thaker - GTM, Investing, Decision AI
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AI tipping point, re-skilling leveraging the AI opportunity
Joining Brent Leary and Paul Greenberg on the CRM Playaz episode of the PPN network discussing finer points on AI and its impact on organizations…
Mar 1
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Anand Thaker
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AI tipping point, re-skilling leveraging the AI opportunity
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Georgia Tech Scheller’s Marketing Innovation Conference
Getting back into the groove and helping my alma mater, I supported and co-organized an event with GT Scheller Business School and the MBA marketing…
Mar 1
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Anand Thaker
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Georgia Tech Scheller’s Marketing Innovation Conference
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September 2023
Tune Your Go-To-Market Strategies to Cope w/ Budgetary Headwinds
A retrospective review of recent GTM (go-to-market) strategies and tactics, which I helped jumpstart and save marketing from drastic cuts while still…
Sep 26, 2023
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Anand Thaker
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Tune Your Go-To-Market Strategies to Cope w/ Budgetary Headwinds
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August 2023
The Decision Intelligence Handbook: Practical Steps for Evidence-Based Decisions in a Complex World
Dr. Lorien Pratt, & Dr. Nadine Malcolm have written an accompanying and stand-alone book to their other book Link, and on one of my focus topics…
Aug 18, 2023
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Anand Thaker
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The Decision Intelligence Handbook: Practical Steps for Evidence-Based Decisions in a Complex World
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July 2023
GTM Tactics that won’t work post-pandemic
In recalibrating go-to-market plans for what I call the “next normal,” I share strategies and tactics that were once popular in a well-funded…
Jul 15, 2023
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Anand Thaker
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GTM Tactics that won’t work post-pandemic
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June 2023
The State of Data-Driven Marketing 2023 (LXA)
Provided some insights to a report of 400 CMOs on data-driven marketing. To the report….”The State of Data-Driven Marketing 2023 (lxahub.com)“
Jun 8, 2023
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Anand Thaker
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The State of Data-Driven Marketing 2023 (LXA)
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April 2023
Intro to Decision Intelligence: An Operational Advantage
Wrote a nice intro piece on DI and the application throughout an agile and intelligence-oriented organization. How to use decision intelligence to…
Apr 28, 2023
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Anand Thaker
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Intro to Decision Intelligence: An Operational Advantage
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CFO & CMO Collaboration
Wrote experiences with CFOs while aiding in various go-to-market matters. Noticed an opportunity for marketing leaders and shared them on CMSWire. With…
Apr 20, 2023
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Anand Thaker
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CFO & CMO Collaboration
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March 2023
ChronoMarker™ Launch
Built a small video productivity app… Marking ‘takes’ and notes while streaming is distracting and disruptive. Creating takes (or social cuts) in…
Mar 19, 2023
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Anand Thaker
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ChronoMarker™ Launch
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Qualtrics $12B Offer | Techcrunch
Anand Thaker, a martech consultant who keeps close watch on the companies, says it’s a reasonable deal for both parties. “SAP needs cash and this seems…
Mar 10, 2023
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Anand Thaker
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Qualtrics $12B Offer | Techcrunch
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February 2023
11 Takeaways from ‘The Most Important Thing’
A great read from Howard Marks of Oaktree Capital. Here are 11 key lessons from Howard Marks’ book “The Most Important Thing”: Understanding risk: Marks…
Feb 13, 2023
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Anand Thaker
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11 Takeaways from ‘The Most Important Thing’
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Amazon Cark Link Generator
Special project: Chrome / Edge Extension. Catalog items on Amazon and create a link for someone to add all items to a cart Want to give your followers a…
Feb 13, 2023
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Anand Thaker
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Amazon Cark Link Generator
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