“Creating value through interaction is far more important than solving a consumer’s problem in thirty seconds.” – Seth Godin.
Permission Marketing: Turning Strangers Into Friends and Friends Into Customers by Seth Godin delivers an in-depth perspective on how leading digitally-enabled marketing efforts follow an uncanny similarity to the management of technology. To manage the many moving parts, marketing has incorporated technology, data, and current rapid software development methods. Covering the topics of agility, innovation, scalability, and talent, Brinker walks the reader through the different parts of the marketing machine which are likely to change in your organization.
- The Big Idea – Customer’s Attention Requires Trust
- Insight #1 – Dating Your Future Customers
- Insight #2 – Farming Over Hunting
Read more on my summary: http://www.actionablebooks.com/en-ca/summaries/permission-marketing/