Marketing Not Aimed at Building Real Relationships with Customers? Cut It.
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Growth, Investing, Leadership, MarTech
Brent and I reveal… – Gems on how companies should be reinvesting budget in customer relationships times of crisis. – Chief Marketer survey, 21% of CMOs are unsure where to spend most of their budgets …
Uncertainty and chaos: An ideal time for online events to get a makeover
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Leadership, MarTech
Scott Vaughn explains the real challenges with events and explores with thought leaders on how we can innovate. My two cents here: “Online events need to offer side conversations and event assignments. Conversations between presentations …
What a developer community can tell you about Martech
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MarTech
Pamela from Martech Today and I explore why community matters and how it can be an important factor in selecting a vendor. https://martechtoday.com/what-a-developer-community-can-tell-you-about-martech-239536
MarTech Conference East 2019 Video Summary
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MarTech
Originally Posted: https://martechtoday.com/martech-east-2019-anand-thaker-on-whats-next-for-martech-in-2020-235920 Here’s a quick recap of the Martech Conf in Boston
Signal for a Business’ Growth Strategy? Look to the CMO Role.
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Growth, Investing, Leadership, MarTech, Startups
Originally Posted: https://marketingland.com/want-to-understand-a-brands-vision-for-future-growth-look-to-the-cmo-role-266559 Want to understand a brand’s vision for future growth? Look to the CMO role. As companies leave CMO positions unfilled, an evolution of how brands do business with consumers is underway. How …
Link: How Decision Intelligence Connects Data, Actions, and Outcomes for a Better World
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AI, Growth, Leadership
Honored to contribute a brief case study of one of our clients who embraced not only our Apollo decision support platform but also the idea of changing how insights, data and collaboration evolved an organization …
Why Marketing is Everyone’s Job (And What to Do About It)
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Growth, Leadership, MarTech
Oh its on! Logan Lyles and I record one of our usually awesome conversations for the B2B Growth Show. Honored to be on the post milestone 1001st episode. We both drop some great wisdom, introspection …
Martech in 2020: Agility, operations and decisioning are vital to success
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Growth, Investing, Leadership, MarTech
orig: https://martechtoday.com/martech-in-2020-agility-operations-and-decisioning-are-vital-to-success-231761 To win in the next few years, attracting top talent, collaboration and Intelligence to leverage the martech stack will be vital for success. Empowering people will elevate brands. Observing, building, investing and engaging …
AMA Growth & Martech
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Growth, MarTech, Startups
Had a wonderful AMA with the community at Shadow Ventures. Theres a great summary post covering inbound marketing, product marketing, campaign excecution and messaging, and some recommended books. Read more here… https://community.shadow.vc/blogs/ama-growth-marketing-technology