Cookies, Rocks, and the 1% Advantage
–
Growth, Leadership, MarTech, Startups
The remarkable Brent Leary invites me back on a Few Good Minutes to discuss the idea of why 1% performance can be useful. Small Business Trends published our article and where you can listen in …
Zed Run: NFTs, Blockchain, Engagement, Community
–
Ω
NFTs, Blockchain, and Horse Racing? Share my skepticism, and journey from interest to fascination. Also why a investment, growth advisor and data wonk appreciates the platform which just raised $20M and a community of 80k.
The 1% Performance Improvement
–
AI, Growth, Investing, Leadership, MarTech, Startups
As a guest for Brent Leary, an authority on CRM, CX, and many related disciplines, I share more about why 1% performance can make a difference. The conversation was inspired by another conversation around why …
How Frameworks Help Close the Experience Gap and Sustain Business Continuity
–
Growth, Leadership, MarTech
originally: https://customerthink.com/how-frameworks-help-close-the-experience-gap-and-sustain-business-continuity/ Good frameworks are enduring and help you offset the loss of intellectual capital and its impact on customer experience. The needs evolve at different stages… One practiced implementation of continuity planning is scenario …
Influencer Marketing and CRM in a Post-Pandemic Future
–
Growth, MarTech
This CRM Playaz session started with an entertaining discussion about influencer marketing. Paul brought up excellent exploratory questions on the emerging sector. Brent and I dive into where does influencer marketing fits into the go-to-marketing …
Balancing Automation and Intelligence in Your Martech Stack
–
Growth, Leadership, MarTech
Was asked about priorities alongside other industry gurus about Marketing Effectiveness vs. Efficiency in balancing automation and intelligence… Effectiveness also needs laser-focus on the right goals. All else is wasted effort, said Anand Thaker, executive growth advisor …
Performance Leadership Mimics Platform Dynamics
–
Growth, Investing, Leadership, MarTech
Scott Brinker’s posts always inspire new insights and ideas. One, in particular, that especially resonated with me was on platform dynamics. One takeaway is that SaaS/cloud platform dynamics enable a magnitude of value-add creation which feeds …
Suez Canal, Ever Given Map Tracking
–
Ω
Near real-time updates on the Ever Given backlog on both sides of the canal. Zoom in, change layers, click on ships for details. enjoy!
Cookieless world Strategies
–
MarTech
Chitra Iyer brings together a number of thought leaders including myself on Universal IDs and the future of CMOs and marketing with the ‘death of the thrid-party’ cookie. Love the perspectives from Conor Ryan, Co-Founder …
Martech Alliance – 2021 Predictions
–
Growth, Leadership, MarTech
Decisiveness is going to be key, according to Anand Thaker, Martech Industry Expert and Growth Advisor. Never easy when there are more than 7,000 options to choose from: “Marketers have enhanced automation, data, and analytics …