Marketing Automation Buzzword Bingo
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Growth, MarTech
Lead Scoring! Social Login! Marketing/Sales Alignment! Multi-Channel Marketing! Big Data! BINGO You’ve probably been in this situation or similar to it: “Team, I just read an article about social marketing. We need to get on Twitter,” said the …
Balancing the Demand Equation – Book Review
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Growth
Supporting the marketing/sales organizations, operations folks are constantly meeting various demands while balancing the theoretical vs. practical. In the foray, we struggle find the opportunity to step back and regroup to understand the changing …
Subtle Factors in Selecting a Marketing Automation Vendor
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MarTech
Okay, we’ve got WAY too many resources out there to help us evaluate features, price and capabilities of a marketing automation system. However, too often issues crop up beyond these factors when select marketing technology. …