B2BCamp Revisited
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Growth, MarTech
It’s been only a few months, but B2BCamp is launching again in Boston. For those new to the event, its an unconference for marketers and sales. A few peers in the industry felt that …
B2BCamp
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Growth
We are proud to donate our time to a new event in the Atlanta area called B2BCamp. I’ve been working with some peers in the industry to create the first B2BCamp here in Atlanta – b2bcamp.com. …
‘Popular’ Marketing Automation Vendor Study
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MarTech
Capterra, a software directory website, recently released the results of a research study comparing the popularity of various Marketing Automation vendors. The comparison focused on available stats from Alexa, Compete, Google and Twitter data as well …
Silverpop Agent ROI Roadshow – ATL
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Growth, MarTech
It seems all that I’ve been posting lately have been about conferences, well, here’s another 🙂 I wrote about other sponsored roadshows like this one which provide you the opportunity to receive strong thought …
Pardot Users Conference
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Growth, MarTech
So I attended the Pardot Users Conference in Atlanta, GA. Users conferences, when well done as this one, can really boost confidence in the system and provide a great opportunity for face-to-face time. When …
New Perspectives Pt.1 – MIS and Marketing Alignment
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MarTech
New Perspectives There are lots on-going about marketing and sales alignment. However, as marketing begins to recapture the role as an operational center of an organization, marketing will need to look beyond the revenue silo …
Revenue Analysis of a Website
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AI, MarTech
I’m a huge Seth Godin fan and hope to be as inspired as his writings demonstrate. If you haven’t already, I suggest buying his book “Permission Marketing“. His notions back in 1999 spawned what …
Focus Areas in Marketing Operations
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AI, Growth, MarTech
While spending any time in this space, you’ve probably stumbled upon a variety of operational and technological themes. In building and maintaining a sales/marketing ecosystem, there are many moving parts to consider. Here are a …
2011 Marketo Revenue Rockstar Event – ATL
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Growth, MarTech
I had the opportunity to attend the Marketo Revenue Rockstar (#RocktheRev) event at the W Hotel (you know the one where the elevators make you disco) in downtown Atlanta. This was my first encounter …
Thank you Steve Jobs
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MarTech
As many of you have come to learn, Steve Jobs has passed today at 56. He was not only a true innovator (317 patents as of April ’11), but an inspiration. The world is undoubtedly …