Focus Areas in Marketing Operations
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AI, Growth, MarTech
While spending any time in this space, you’ve probably stumbled upon a variety of operational and technological themes. In building and maintaining a sales/marketing ecosystem, there are many moving parts to consider. Here are a …
2011 Marketo Revenue Rockstar Event – ATL
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Growth, MarTech
I had the opportunity to attend the Marketo Revenue Rockstar (#RocktheRev) event at the W Hotel (you know the one where the elevators make you disco) in downtown Atlanta. This was my first encounter …
Thank you Steve Jobs
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MarTech
As many of you have come to learn, Steve Jobs has passed today at 56. He was not only a true innovator (317 patents as of April ’11), but an inspiration. The world is undoubtedly …
Marketing Automation Buzzword Bingo
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Growth, MarTech
Lead Scoring! Social Login! Marketing/Sales Alignment! Multi-Channel Marketing! Big Data! BINGO You’ve probably been in this situation or similar to it: “Team, I just read an article about social marketing. We need to get on Twitter,” said the …
Balancing the Demand Equation – Book Review
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Growth
Supporting the marketing/sales organizations, operations folks are constantly meeting various demands while balancing the theoretical vs. practical. In the foray, we struggle find the opportunity to step back and regroup to understand the changing …
Subtle Factors in Selecting a Marketing Automation Vendor
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MarTech
Okay, we’ve got WAY too many resources out there to help us evaluate features, price and capabilities of a marketing automation system. However, too often issues crop up beyond these factors when select marketing technology. …