Honored to share my thoughts about the conference and why executive professionals who are trying to get stuff done should attend and engage at the event.

What’s old is new again. The phrase applies to many areas from fashion, movies, science and indeed technology. History is one of the best and most underutilized research tools. Consider how business, economic and sociological are a few …

A question I often get is “How much investment should marketing make in advancing its capabilities?” It is a fair question. Many marketing budgets are limited and R&D type efforts are stymied by bandwidth challenges, so selecting …

Both my wife, as well as my former boss referred me to Star Trek themed thoughts on how to approach marketing. When they both agree, I tend to listen. William Shatner – James T. Kirk. …

The common thread for sales and marketing alignment relates to leads: qualification, hand off, common performance indicators, etc. These are definitely must have on-going, discussions for every B2B complex sale organization. However, we’ve seen a rise in a …

Evolving Definition – Marketing Operations While the definition of marketing operations continues to evolve, the common basis revolves around optimizing marketing (and to some degree sales) performance. Like a CIO/COO who supports a CEO, Marketing …

With dozens of clients and projects under successful completion over the last year, as a team, we’ve been reviewing  commonalities among many of those projects.   One of the most interesting discussions focused organizational “culture”. …