What Sales needs from Marketing, operationally speaking.
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MarTech
The common thread for sales and marketing alignment relates to leads: qualification, hand off, common performance indicators, etc. These are definitely must have on-going, discussions for every B2B complex sale organization. However, we’ve seen a rise in a …
What is Marketing Operations … Really.
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MarTech
Evolving Definition – Marketing Operations While the definition of marketing operations continues to evolve, the common basis revolves around optimizing marketing (and to some degree sales) performance. Like a CIO/COO who supports a CEO, Marketing …
“The Advantage” in Marketing Operations
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MarTech
With dozens of clients and projects under successful completion over the last year, as a team, we’ve been reviewing commonalities among many of those projects. One of the most interesting discussions focused organizational “culture”. …
B2BCamp Revisited
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Growth, MarTech
It’s been only a few months, but B2BCamp is launching again in Boston. For those new to the event, its an unconference for marketers and sales. A few peers in the industry felt that …
B2BCamp
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Growth
We are proud to donate our time to a new event in the Atlanta area called B2BCamp. I’ve been working with some peers in the industry to create the first B2BCamp here in Atlanta – b2bcamp.com. …
‘Popular’ Marketing Automation Vendor Study
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MarTech
Capterra, a software directory website, recently released the results of a research study comparing the popularity of various Marketing Automation vendors. The comparison focused on available stats from Alexa, Compete, Google and Twitter data as well …
Silverpop Agent ROI Roadshow – ATL
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Growth, MarTech
It seems all that I’ve been posting lately have been about conferences, well, here’s another 🙂 I wrote about other sponsored roadshows like this one which provide you the opportunity to receive strong thought …
Pardot Users Conference
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Growth, MarTech
So I attended the Pardot Users Conference in Atlanta, GA. Users conferences, when well done as this one, can really boost confidence in the system and provide a great opportunity for face-to-face time. When …
New Perspectives Pt.1 – MIS and Marketing Alignment
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MarTech
New Perspectives There are lots on-going about marketing and sales alignment. However, as marketing begins to recapture the role as an operational center of an organization, marketing will need to look beyond the revenue silo …
Revenue Analysis of a Website
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AI, MarTech
I’m a huge Seth Godin fan and hope to be as inspired as his writings demonstrate. If you haven’t already, I suggest buying his book “Permission Marketing“. His notions back in 1999 spawned what …