Latest Writings & References


A few fun side projects... more to showcase soon.

Last Updated: 10/24/2020. Sources: Google, Interviews, Startup Genome, Startup Atlanta, SaaStr, Pitchbook, Crunchbase

Other Work

Martech 5000 Landscape

Scott Brinker's Landscape Collaboration, 2016 - 2019, Separate DB On-going

11 Traits of Highly Effective Growth Leaders

Eleven attributes and characteristics I’ve identified in the most successful growth leaders from startup to large enterprise organizations from over 20 years of advisory, investment and experience.

Marketing Calculus: Measuring the New Business Assets

Applied in several AI and algorithmic platforms, I developed to determine market influence and business valuations.

Watch the EiQ Keynote Session

My New Business Value Framework Illustrations

Since 2006, I developed these to change how we evaluated investments in high-growth startups (including follow-on decisions and amounts) and transformational enterprise companies.

AI & Data

More releasing soon...

Minimum Viable Experience (MVX) Pyramid

MVX takes a more comprehensive mindset and execution strategy than stand-alone or siloed attempts across different teams.The approach suggests that from the beginning, a brand needs to plan, fund, and execute on a cross-layered (think of it as a ‘slice’) approach. This cohesion can be accomplished by forming cohorts (vertical slices) rather than functional (layers) teams.Read more in the upcoming paper releasing soon...


Paying it forward - time, energy, and support to empower others to elevate themselves...

Creative Destruction Lab (CDL) is a nonprofit organization that delivers an objectives-based program for massively scalable, seed-stage, science- and technology-based companies. CDL has designed a new approach to enterprising research and innovation, nurturing an entrepreneurial mindset through expert opinion, funding opportunities, research analysis, and business development support. Working with and supporting the local Atlanta chapter collaborating with Georgia Tech & the top ranked Scheller College of Business.

In collaboration with ATV, we re-imagined the program to focus on curated mentor/advisors, quality of relationships, and meaningful support.ATV has a coveted group of advisors and mentors available to Village startup Founders. They are a highly vetted community of people who have a wealth of experience, insight, and a pay it forward mentality.

Science for Georgia works to build a bridge between scientists and the public to advocate for the responsible use of science in public policy. Sci4Ga has wonderfully witty and informative newsletters, passionate and dedicated leadership, and a growing community of advocates and partners.

EnrichHER connects pre-qualified companies led by women and founders of color to capital, coaching, and community, Dr. Roshawnna Novellus’ mission leverages marketplace, tech, and her finance and capital markets experiences to develop an innovative platform.

Inspiredu inspires our communities’ digital champions as we strive to amplify digital inclusions and promote educational equity for all learners around metro Atlanta and throughout the state of Georgia. Through a collaborative community approach, we’ve expanded our digital literacy program to reach both adults and youth, and we’ve enhanced our support for the STEM career pipeline year-round.

Habitat delivers more than just homes. It enables others. I’m a builder, both in construction and digital, so Habitat delivers on an interesting intersection for me. The program provides recipients with skills, discipline, and encouragement to enable them to support themselves and their families. Habitat for Humanity is a nonprofit organization that helps people in your community and around the world build or improve a place they can call home.

A huge believer being involved in the local political process. Ignorance and apathy threaten democracy. Engagement and awareness create resilient communities. So with that, I took my experiences in startups, marketing, and economic development to develop a missing ingredient in our overall city’s mission. After 3.5 years of work, the iHeart Johns Creek, the resolution passed on Feb. 26, 2018.It is a differentiated community and economic vision and strategic plan for Johns Creek to become a top city for Healthcare Innovation & Wellness.

Honored to serve as a mentor for this remarkable community, the mentor manifesto authored by Brad Field sets up the framework to accelerate through artificial ceilings as an entrepreneur.Building a startup takes more than funding. Nurture success by joining the startup accelerator, startup funding, and mentorship network at TechStars.

As IntelliPhi reached a significant milestone, we wanted to support fully an elephant (an inspiration for the logo) who was orphaned. ROI is whom we are fostering for the next decade, the time it takes for an elephant to be set up to be released naturally back into the wild. We worked with the David Sheldrick Wildlife Trust.The trust operates the world’s most successful orphan-elephant rescue and rehabilitation program and is one of the pioneering conservation organizations for wildlife and habitat protection in East Africa.

Learned about this organization while we supported their efforts at Silverpop. An incredible model and demonstration of how digital can deliver greater meaning to the giving experience. Also, the mission of the organization recognizes the need to address the core problem, easy access to clean water, which can enable and elevate generations of impoverished communities. Will never take water for granted ever.A non-profit organization bringing clean, safe drinking water to people in developing countries. 100% of public donations go to water projects.


Short Bio: Anand is a seasoned industry leader, builder, and advisor in go-to-market & resilience strategies for 20 years. With an eclectic background, he is also most active in marketing technology, customer data, AI, and adjacent sectors navigating performance executives and growth & value investors toward achieving billions in savings and returns.Currently, Anand, a long-time resident of Atlanta, is on a semi-sabbatical, and regularly retained as a confidential advisor with growth & late-stage venture, large enterprise, and private equity firms in various scenarios. He's also working on R&D efforts around decision intelligence and behavioral economics while attempting to make it as a starving voice-over artist.

Long Bio: Anand is a 20-year industry leader, builder, and advisor in marketing technology and growth & resilience strategies. His cross-industry experience also spans marketing operations, complex sales, customer data and engagement, analytics, AI, and, more recently, behavioral economics and decision intelligence.Currently, he is a special advisor to select performance & GTM executives and growth & value investors. Bringing a multi-disciplinary background, Anand is also involved in R&D efforts around identity, motivation, intent, engagement/experiences, influence, and community in the role of decision intelligence.Regularly engaged in the industry, Anand has co-collaborated with Scott Brinker’s “Martech 5000” Landscape and delivered “state of the industry” updates. He is also serving as CRM “Playa-in-Residence” alongside notable CRM, CX industry experts, and analysts. He also has regularly served as a mentor at Atlanta Tech Village, Techstars, Creative Destruction Labs, AngelPad, enterprise-oriented Alchemist Accelerator, and Georgia Tech's ATDC and Create-X.While Anand rarely speaks at public conferences, he is sought after for private and limited attendance corporate events (over 125+) where audiences and sponsors appreciate his highly tailored content and where he enjoys the deeper and confidential engagement.Anand’s most recent venture, IntelliPhi enabled growth leaders to navigate complex go-to-market decisions. Privately acquired in 2018 by a top management consulting firm, it’s projected to deliver a 400M+ impact.He’s worked with growth teams and executives at Siemens, Silverpop/IBM, Microsoft, Cisco, McKinsey,, Fidelity, Blackstone, Looker, Airbnb, GitLab, and others.Anand also serves as a liaison and SME for PE, VC, strategic investors, and analysts in MarTech and other tangential sectors and industries such as salestech, CX, data, AI, and GTM technologies. Anand has earned the moniker as the “Midas of Martech” among select groups, given his insights leading them to earn a collective milestone of over a billion in returns by 2018.Anand also has a knack for identifying and cultivating rising leadership and entrepreneurial talent. After graduating as a computer engineer from Georgia Tech, he consulted and developed solutions in the highly data-driven energy and finance industries.

Extra MusingsHe feels that marketing technology represents a remarkable study of who we are, our influences, how we collaborate, and our decisions.Anand has also worked with various agencies on resilience planning, threat assessments, and intent analysis.Anand thrives where people, data, and money intersect, solving complex organizational and customer engagement challenges for executives and investors. He has formulated the right mix of market and customer data, cognitive-enabled solutions, and seasoned judgment for wildly successful leaders. All towards building resilient revenue over time.He’s a proponent of engaging in the local political process. Anand has provided guidance on strategic visions, community engagement, and economic development across representatives, NGOs, and community leaders.His best ideas come from gaming, hiking, and woodworking. Anand is a starving voice-over talen.t He’s rooted in the Atlanta ecosystem and enjoys immutable time with his better half while working on earning the “best dad ever” mug with his little startup at home.

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