Anand formed IntelliPhi to help growth marketers make smarter go-to-market decisions. The collective uncovers meaningful insights coupled with the use of intelligent systems to drive superior growth. Currently, he and the team work with private, public, and startup organizations leveraging marketing & customer insights coupled with intelligent systems. In combining several disciplines, he’s leading R&D efforts related to quantifying digital identity, motivation, intent, and influence in the role of decision making. He is a growth strategy advisor and complex problem-solver for marketing and sales leaders.
Anand also advises select start-ups, high-growth marketing leaders, and mid to late-stage investors in MarTech. In addition speaking on the topic, he serves as a subject matter expert and contributor for authors and analysts’ in the space. Recently, he collaborated with Scott Brinker on the “Martech 5000” identifying, researching and cataloging over 5000 martech companies in the ecosystem. Also, he was the opening co-keynote delivering the State of Marketing Technology in San Francisco to over 2200 global marketing leaders.
Over the 15 years in marketing and technology, Anand has enjoyed enabling hundreds of organizations with greater insights, efficiency, and effectiveness. He has broad knowledge and experience in marketing & sales strategy, operations, and technology including CMS, CRM, email, marketing automation, data analytics, and intelligent systems. Anand has also developed omnichannel customer experiences, demand and lead generation ecosystems, organizational change plans and alignment strategies for startups to Fortune 500 companies.
Before IntelliPhi, Anand led the Strategy and Innovation team at Arke. The team advised and strategically supported enterprise clients in the evolution of their marketing technology ecosystem (people, process, technology, and data). Our goal to humanize the digital customer experience for sustained improvement in marketing performance. He also heavily contributed to various thought leadership activities as well as Arke University, a comprehensive curriculum, and certification for marketing technologists. Anand also laid foundation work in scaling the company including: exploring new market opportunities, identifying and creating new innovative offerings, building/expanding strategic relationships and providing leadership guidance.
Before Arke, Anand founded NeoMarketing Solutions, a B2B marketing operations consulting firm. The mission was to improve marketing and sales performance through building strong alignment. By providing guidance and support of the right mix of technology, process, data, and talent, mid-size to large enterprise organizations could begin to thrive under a more insightful and predictable pipeline. NeoMarketing was acquired and absorbed in a private deal with a public business technology consulting firm.
During this time, Anand also co-founded the first B2B Marketing and Sales Unconference, B2BCamp, to help the community focus on alignment between these teams for greater success. B2BCamp toured along the east coast receiving many accolades.
Before NeoMarketing, Anand led marketing operations and online marketing at Silverpop. He worked with the VP of Marketing in transforming the marketing organization into an analytically driven revenue generation organization. There he evolved the marketing organization through process improvements, sales alignment, and provided marketing automation/CRM guidance for clients. Also, he and his team collaborated with product development to improve the Engage platform and expanded Salesforce relationship.
Prior to Silverpop, Anand worked with dozens of companies and their clients in the energy, utility and financial industries introducing and integrating new marketing channels, tactics, and technology. Also, he has collaborated on and built several forecasting, optimization, and modeling solutions using intelligent systems for trading, investing and strategic planning.
Anand is active as an investor, advisor, and supporter of the Atlanta startup community with focused areas in marketing technology, sales enablement, and intelligent data solutions.
As a 25 year resident of Atlanta, Georgia, Anand earned a Bachelors of Science in Computer Engineering from Georgia Institute of Technology and an MBA with a concentration in CIS from Georgia State University. Also, he’s an altMBA alum (Seth Godin). Currently, Anand lives in Johns Creek, GA where he is active in the community and enjoys time with his better half and new little startup.
“I may not know all of the answers, but I can have the right conversations.”