To succeed in a diverse, dynamic, interconnected marketplace, modern leaders must leverage the right mix of market/customer data, intelligent solutions, and seasoned judgment.
Anand formed IntelliPhi to enable growth leaders advance their go-to-market decision intelligence. Combining several disciplines, he leads research and development in identity, motivation, intent, and influence in the role of decision making. Under IntelliPhi, he founded Analyze123, an intelligent Google analytics reporting solution, which was acquired in a private deal to a $1B+ startup.
Anand advises select start-ups, executives, and mid to late-stage investors in Marketing Technology. He also serves as a subject matter expert, contributor, analyst and speaker in the space. Recently, he collaborated with Scott Brinker on the researching and cataloging of the “Martech 5000“. He also co-presented the State of Marketing Technology in San Francisco to over 2200 global marketing executives and practitioners. He also has a knack for identifying and cultivating rising sales and marketing leaders.
With over the 15 years in marketing technology, Anand experience spans marketing & sales strategy, operations, data, analytics, and intelligent systems. He has also developed or supported lead and demand generation, organizational change plans, digital customer experiences, alignment strategies, and technology roadmaps for startups to Fortune 500 companies.
Before IntelliPhi, Anand led the Strategy and Innovation team at Arke. The team advised and strategically supported enterprise clients in the evolution of their marketing ecosystem. The goal to humanize the digital customer experience for sustained improvement in marketing performance. Anand also laid foundation work in scaling the company including: exploring new market opportunities, identifying and creating new innovative offerings, building/expanding strategic relationships and providing leadership guidance.
Before Arke, Anand founded NeoMarketing Solutions, a B2B marketing operations consulting firm. The mission was to improve marketing and sales performance through building strong alignment. By providing guidance and support of the right mix of technology, process, data, and talent, mid-size to large enterprise organizations could begin to thrive under a more insightful and predictable pipeline. NeoMarketing was absorbed in a private deal to a publicly-traded business tech consulting firm.
During this time, Anand also co-founded the first B2B Marketing and Sales Unconference, B2BCamp, to help the community focus on alignment between these teams for greater revenue. B2BCamp toured along the east coast receiving many accolades.
Before NeoMarketing, Anand led marketing operations and online marketing at Silverpop (acquired by IBM). With the VP of Marketing, he transitioned the marketing organization into an analytically driven revenue generation organization. There he evolved the marketing organization through process improvements, sales alignment, and provided marketing automation/CRM guidance for clients. Also, he and his team collaborated with product development to improve the Engage platform and expanded Salesforce relationship.
Prior to Silverpop, Anand worked with dozens of companies and their clients in the energy, utility and financial industries introducing and integrating new marketing channels, sales collaboration, tactics, and technology.
Also, he worked on and built forecasting, optimization, and modeling solutions using intelligent systems for trading, investing and strategic planning including notably Nostradamus (acquired by ABB) and Fat Kat II (acquired by Blackstone).
He’s also working on a book project around modern leadership.
Anand has a BS in Computer Engineering from Georgia Tech and an MBA from Georgia State. Also, he’s a Seth Godin altMBA alum.
Currently in Atlanta, he is active in the local startup and community. Most of all, he enjoys time with his better half and new little startup.
“I may not know all of the answers, but I can have the right conversations.”